You may have heard that your business needs SEO to be successful, but you might not know exactly why it is important.
This helpful guide will help you understand what SEO is and why it is so important to your bottom line.
SEO stands for Search Engine Optimization, which is the practice of trying to get your website to rank well on the Google SERPs (search engine result pages) so more people click and go to your website.
There are two types of search engine results: paid and organic. Paid results are always placed above the organic search results. That is because paid results are just that, paid. Business pay a lot of money to appear in those spaces. Organic results are there organically and are free.
When optimizing your website to rank well for organic search, it’s important to focus on increasing the quantity of traffic, and also the quality. For example, you wouldn’t want to attract thousands of customers to your website because Google told them you have dogs for sale when you actually only sell dog supplies. These would not be quality customers and would likely bounce quickly because they are not getting what they intended. You want quality visitors that are going to convert to customers. The more quality customers you attract, the more traffic you will receive as a result.
What exactly is a Search Engine?
While it is always recommended to create content for your customers and not for a search engine, it is also important to understand how a search engine works.
Think of Google, Bing, or any other search engine you use as a spider or bot that crawls and gathers information about every piece of content on the internet. They then bring that information back to their search engine to create an index. When you type in a query in the search box, the search engine uses its algorithm to pull the information they think you want to see from the index. It then displays that information via a list of web results, images, videos, shopping results, or in Google’s case answer boxes and knowledge panel.
There are so many factors that go into to optimizing your website to enhance your SEO like keywords, site architecture, content and so much more. But that is where the optimization part of SEO comes in. Check out this helpful guide to the top ranking factors of 2018.
So now you know what SEO is and how it works, you may be thinking why is it so important?!
With today’s fierce competition with online shopping, blogging, and information explosion, it is more important than ever to make sure you are optimizing your site to the fullest. Without SEO, your website will have no chance to rank well in the SERPs, which means no traffic —and ultimately less business.
In order to have an online presence either locally, nationally, or globally, an SEO marketing plan is a must. When deciding on an SEO specialist, keep Moose May in mind; we are experts in our field and will walk you through every step of the way!