With marketing styles and algorithms constantly changing, it can feel difficult to know what’s what, even more so when SEO and PPC are basically two sides of the same coin. So how do you know when to use one over the other? Should you stick to one or use a mix of both? We’re here to answer these questions and more to help you understand the benefits and differences between organic search and paid search.
Building a website that drives traffic and generates revenue for your business is both an art and a science. Understanding the basics of SEO is not only recommended; it is a requirement if you are going to manage your own website marketing strategies. While it is strongly suggested that you hire a professional for SEO development, those intrepid entrepreneurs who want to do it on their own can benefit from these seven ways to start to improve your SEO.
SEO or Search Engine Optimization is the process of getting your content to rank higher in Google searches. The goal is to have your website content rank near the top of the Google search list, considering 75% of searchers never go past the first page. SEO keywords are content-specific keywords that ensure searchers can find your content when utilizing a search engine.
If you haven’t written an image alt tag before, you probably wonder why they are so important. The truth is this should be one of the top items to complete on your to-do list! Image alts tend to be overlooked but are imperative in ecommerce.
Social metrics and search engine optimization (SEO) are the dream team when you want to drive traffic and an authentic customer base to your website. Google has stated they do not factor social media following and interactions in their rankings; however, visitors from posts promoted on social media are factored into rankings. With both SEO and social metrics, the goal is always to help your target customers find your content and ideally show loyalty through purchases and return visits.
Developing a successful blog strategy is vital in driving traffic to your website. The pillar blog format works by using the information we know about how users interact with search engines and the Google algorithm to increase authentic traffic to your website. This blogging strategy produces both short- and long-term results. It sets your website on the path to creating organic traffic as a trusted resource, thereby increasing your search rankings.
Image Alt text is descriptive words written in place of an image on a webpage when the image fails to load. This text in place helps screen-reading tools describe images to the visually impaired and allows search engines to rank your website better.
In a world where we can receive any information we could want within seconds, slow site speed can ruin a page experience and negatively impact your website in the same amount of time. Additionally, when using a computer or a mobile device, you have already lost a user if it takes too long to load.
The ideal SEO page experience starts when the user clicks on a link. The page loads immediately and has it all, including captivating headers and creative content. Providing the optimal page experience for any SEO user will continue to drive positive engagement to your site.
Have you ever googled something and clicked on the first option only to realize that it doesn’t make sense at all? It feels all over the place and doesn’t seem to offer any real context? Those sites probably use black hat SEO techniques for their blogs instead of ethical on-page SEO techniques.
Anyone going to google to search for something always has a specific topic in mind. This is exactly why keywords are so important! If you are interested in on-page SEO and keyword optimization, you expect your search results to be loaded with content that covers those topics, right? Your prospects do the same!
