So, you’ve decided to build an online retail site for your growing product business. If you find choosing themes, color wheels, templates, and photos that display your products in the best light exciting, you’ve only scratched the surface of what your website requires from you. Building a retail website for your business is a dynamic process that will show you returns – if you continue to give your website time and attention.
Building a website that drives traffic and generates revenue for your business is both an art and a science. Understanding the basics of SEO is not only recommended; it is a requirement if you are going to manage your own website marketing strategies. While it is strongly suggested that you hire a professional for SEO development, those intrepid entrepreneurs who want to do it on their own can benefit from these seven ways to start to improve your SEO.
Congratulations! You just completed your ultimate vision – setting up an online store for the products and services your company provides. The pictures are visually appealing, the layout is eye-catching, and the logo you designed is a work of art. All that is left to do is wait for the clicks and for sales to start rolling in. It’s just that easy, isn’t it?
Whether you’re new to Shopify or have been using it for years, there is always a way to improve your search engine optimization and draw more customers to your store. If consumers search for a product, they are more than likely to purchase it. So how do you make sure your product is at the top of the list? Let’s talk about different ways to improve your search engine optimization for Shopify.
Have you been wanting to dive into marketing tools, but don’t know where to start? From tracking tools, SEO tools, and analytic reporting, there are tools for just about every marketing area. With something for essentially every marketing specialty, we totally get why it can be overwhelming to choose. We’re here to highlight the favorites that we recommend for a variety of specialties.
Voice search is growing rapidly and is here to stay. With artificial intelligence (AI) becoming a household name thanks to Alexa or Siri, it is important that SEOs know how to optimize for it. People interact with voice searches daily, using a variety of devices like cell phones, cars, appliances and more. And, it is estimated that in the coming years, more people will be using voice search than ever.
Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools to analytics and reporting tools, there is a tool for just about every marketing area. With different tools for essentially every marketing specialty, it may seem overwhelming when trying to decide which one best fits your business.
SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.
Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
“Hey Google, what is the temperature today?”
If you’ve ever asked your smartphone a question that required an internet search, you’ve done a voice search. Digital Assistants like Siri, Alexa, Cortana or Google Assistant all rely on a user’s voice to perform a task instead of typing directly into Google. With the emergence of smartphones, smart speakers and even smart houses, voice search is a huge trend that is here to stay. By the year 2020, it is estimated that 50% of all searches will be voice searches. It is also predicted that 30% of all searches will be done without a screen, and 55% of households in the United States will own a smart speaker or digital assistant.