Have you been wanting to dive into marketing tools, but don’t know where to start? From tracking tools, SEO tools, and analytic reporting, there are tools for just about every marketing area. With something for essentially every marketing specialty, we totally get why it can be overwhelming to choose. We’re here to highlight the favorites that we recommend for a variety of specialties.
Voice search is growing rapidly and is here to stay. With artificial intelligence (AI) becoming a household name thanks to Alexa or Siri, it is important that SEOs know how to optimize for it. People interact with voice searches daily, using a variety of devices like cell phones, cars, appliances and more. And, it is estimated that in the coming years, more people will be using voice search than ever.
Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools to analytics and reporting tools, there is a tool for just about every marketing area. With different tools for essentially every marketing specialty, it may seem overwhelming when trying to decide which one best fits your business.
SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.
Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
“Hey Google, what is the temperature today?”
If you’ve ever asked your smartphone a question that required an internet search, you’ve done a voice search. Digital Assistants like Siri, Alexa, Cortana or Google Assistant all rely on a user’s voice to perform a task instead of typing directly into Google. With the emergence of smartphones, smart speakers and even smart houses, voice search is a huge trend that is here to stay. By the year 2020, it is estimated that 50% of all searches will be voice searches. It is also predicted that 30% of all searches will be done without a screen, and 55% of households in the United States will own a smart speaker or digital assistant.
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
You may have heard that your business needs SEO to be successful, but you might not know exactly why it is important.
This helpful guide will help you understand what SEO is and why it is so important to your bottom line.
SEO stands for Search Engine Optimization, which is the practice of trying to get your website to rank well on the Google SERPs (search engine result pages) so more people click and go to your website.
In our recent blog about why blogging is great for SEO, we laid out the main reasons that businesses should invest in a blog, and the numbers don’t lie — marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts (source). So since you know you should have a blog (and an SEO blog strategy), in this post we’ll explore the basics for getting started.
What is Shopify?
If you have started your search for the best shopping cart software, chances are you’ve heard of Shopify. Shopify is a cloud-based, SaaS (software as a service) website platform that allows you to create and customize your online store. You can choose from the many different design templates or customize the site to your liking (if you have some experience in web development). Since it is perfect for beginners with a simple-to-use interface and offers a relatively low start-up cost, it is easy to see why so many people choose Shopify as their website platform.
Google Analytics – What it is and Why You Should be Using It For Your Business
You may have an awesome website that attracts many visitors, but if you don’t know anything about those visitors, you could be wasting a lot of time, effort, and money targeting the wrong audience.
Knowing information about your visitors like where your users are from, what pages they are visiting and for how long, why and when they leave, is all important to help make informed decisions for targeted marketing campaigns and to optimize the content and architecture of your site.
This is where Google Analytics can be extremely valuable to you as a business owner because it gives you a clear snapshot of your visitors’ activity.