Search engine optimization, or SEO, is essentially tailoring your website to be search engine-friendly so that you can gain more organic, quality website traffic. The more traffic your website receives, the more potential business you get. SEO best practices are complex and ever-evolving, but there are a few things that, if you master, you’re well on your way to optimization. Keywords are one of the most essential parts of SEO practices.
Everyone knows that being at the top of a search engine page is necessary to drive business to your website. However, it can be tricky to know where you stand against competitors without searching for every possible keyword that your site ranks for. That’s where domain authority comes in. Domain authority is a ranking designed to score how knowledgeable your site is about a topic, and by extension, how well it will rank on a search engine. Domain authority scores are between one and 100 — the higher your website’s score, the greater its ability to rank.
There are so many tools that we use for marketing at Moose May that it’s sometimes hard to keep track. Just like Moose May is here to help you optimize your marketing strategy with SEO, certain technologies were designed to help assist you with different parts of your online journey.
After years of dominance, Google is losing its grip on the search market. Apps, online tools, and even other search engines are slowly starting to erode Google’s market share, but what does this mean for organic and paid searches?
Does this mean that traditional SEO (Search Engine Optimization) or traditional paid search systems are now useless? Oddly enough, even though the way people search is changing, the methods by which a website attracts new users is not.
US bloggers alone are projected to have a readership of 31.7 million by 2020. If you want a slice of that pie, then you need a top-quality blog about SEO, and you need to rank highly. This article explains how you may write your blog so that it becomes one of the best SEO blogs indexed by Google.
At Moose May, we talk a lot about the importance of blogging for SEO. But beyond helping your business rank, there are a lot of reasons you should prioritize blogging in your content strategy. Here’s a roundup of our top 10 reasons for your business to blog.
Have you been wanting to dive into marketing tools, but don’t know where to start? From tracking tools, SEO tools, and analytic reporting, there are tools for just about every marketing area. With something for essentially every marketing specialty, we totally get why it can be overwhelming to choose. We’re here to highlight the favorites that we recommend for a variety of specialties.
Voice search is growing rapidly and is here to stay. With artificial intelligence (AI) becoming a household name thanks to Alexa or Siri, it is important that SEOs know how to optimize for it. People interact with voice searches daily, using a variety of devices like cell phones, cars, appliances and more. And, it is estimated that in the coming years, more people will be using voice search than ever.
Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools to analytics and reporting tools, there is a tool for just about every marketing area. With different tools for essentially every marketing specialty, it may seem overwhelming when trying to decide which one best fits your business.
SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.
Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
