Now that we talked about what Search Experience Optimization is, let’s dig into how we go about implementing it. If you’re wondering where and how to start, keep reading, we will cover that and more.
Where do I get started with Search Experience Optimization?
To get started with SEO, it is important to understand the fundamentals of search. You can read about the differences between paid and organic here. If you already have some framework of SEO on your website, great! But if you’ve been putting off optimizing your pages for SEO, then now is the time to get started.
Step 1 – Mini-Site Audit: Look at your Website with Fresh Eyes
First, conduct your own little mini website audit. Take a look at your overall website and click on every single page, read every single word, use the navigation, and look at all the images. If you were coming to the website for the first time, could you tell within the first 30 seconds what your business is about? Is it clear what your intentions are? People will leave your page (bounce) within seconds if they think it is not going to fulfill their need. Think about what your overall goal is. Are you trying to sell a product or service? Make sure your visitors know who you are and what you provide right on the homepage and preferably before the fold (the first part of the page before you have to scroll down to see more).
Next, do you see spelling or grammatical errors? Is there anything confusing or that stands out in a bad way? If there are any noticeable things you can change, do them. Going through your website and fixing errors or confusing content not only helps the overall user experience, but it can also help search engines navigate it better by understanding your brand as a whole.
Step 2 – Conduct a Full SEO Audit
If you are serious about gaining visitors, then a full SEO website audit is one step further. An SEO audit consists of hundreds of factors that all help Google understand your website in a much more meaningful way. An SEO audit is an excellent way to know in detail what you need to work on in order to rank better in search results. Some of the items an SEO audit will look at are keyword and content optimization strategies, how your overall brand is seen by Google, taking a look at the framework of your website with technical SEO and user design, and so much more. Think of an SEO audit as the framework for a successful SEO campaign that will not only help your website’s SEO, but it will provide actionable insights to help your overall business.
Are you ready to see your organic visitors grow exponentially? Here at Moose May, we are dedicated to helping your business succeed. Our knowledgeable SEO experts work with you to provide actionable recommendations tailored just for you. Give us a call to get started today!