At Moose May, we talk a lot about the importance of blogging for SEO. But beyond helping your business rank, there are a lot of reasons you should prioritize blogging in your content strategy. Here’s a roundup of our top 10 reasons for your business to blog.
- Blogs are great for SEO.
Actually, blogs are almost crucial for great SEO. In our article “Why Blogging is Helpful for SEO”, we break down the strategic greatness of blogs for higher ranks. A short summary is that blogs offer the perfect space for keyword implementation as well as make search engine algorithms happy.
“SEO blogs make the search algorithms happy because 1) search engines really love websites that generate fresh content and show updates, and 2) search engines have a “popularity contest” of sorts in which they seek out content that is clicked on and shared frequently. When you write SEO blogs, you create more pages that therefore create more opportunities for ranking, and you also create more opportunities for content to be shared.”
- You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website (Tech Client).
Just to reinforce our point in number one about blogs being great for SEO, consider this incredible statistic. 434% higher chance of ranking! The reason is that of your business’s increase in indexed pages for the search engine to crawl and index via your blog.
- Blogs build credibility.
Readers enjoy thoughtfully-crafted blogs, and you get the perfect opportunity to show off your expertise which builds trust from your audience.
- Encourage brand engagement through your blog.
Open the comment section and see how people respond differently on blogs than on social media. It’s an interestingly different form of interaction, as people feel safer to comment on blogs than they do on social. Also, you can encourage your readers to share your blogs via your calls to action (and of course, by writing information that they want to share). This puts more eyes on your business and creates more potential for greater success!
- Blogs offer free networking opportunities.
Who knows who will stumble across your blog, love it, and contact you for potential opportunities? Your blog is one of your greatest networking tools because after you’ve posted a new article, it’s forever there waiting to be discovered — versus you needing to go to yet another networking event and hand out business cards. Don’t get us wrong — that has its place too, but blogs are hidden gems when it comes to networking.
- Establish rapport through your blog.
Your blog offers a space for you to build relationships with your customers. You can mix in personal stories that make your brand feel more relatable and human for your readers.
- Validate your expertise in your blog.
Show readers why they should be buying from you by dropping serious knowledge about your products, services, and general expertise.
- Blogs highlight product features in unique, relatable ways.
Product pages have to be strategically designed in order to highlight info and convert buyers. In blogs, however, you have an opportunity to be a bit more edgy and creative in talking about your products.
- Blogs can answer questions that your audience searches for.
Back to that SEO point, imagine someone inputting a search query and your business popping up in the top ranks because you’ve strategically crafted blogs to answer their needs. Those are the huge wins that show exactly how blogging for SEO pays off.
- Blogs enhance your social media channels.
Repurpose your blog content via social to help direct traffic to your site from social. Likewise, include social share buttons on your blogs to encourage readers to share.