Every business with a website presence is vulnerable to duplicate content. Google has indicated 25-30% of the web content is duplicated, from blog posts to web pages and social media, and it’s okay! This can derive from taking a quotation and linking back to the original content, like a blog, or having two similar documents.
Do you ever feel like you don’t know where to start when it comes to writing a blog? An outline helps with the stress that can come along with the writing process. A blog outline is a general idea of the layout and content of what you’re writing. It provides a road map and sets the foundation for your blog post. An outline is something that should be in your writing toolbox.
Are you ready to boost your search engine ranking? With the new year quickly approaching, implementing effective changes to bring more traffic to your products and services should be at the top of your to-do list. Whether you’re a novice or pro, you can always benefit from making updates, revisions, and reviews to your site, ensuring your e-commerce SEO strategies and techniques are up to date.
When you begin a product-based business, the last thing you’re thinking about is writing product descriptions on your website. You might think your products will speak for themselves—they’re the best quality you could find, and you’ve poured your heart and soul into them. Of course, people will love your products and want to purchase!
In 2016, Google confirmed what many SEO experts already knew—backlinks are essential to an effective website. Backlinks and content are the two SEO factors that carry the most weight for websites that rank.
Google algorithms like fresh content and tend to prioritize the newest and most relevant content to searchers. Your website’s pages regarding your products and services might not change very often, and neither will your about pages. If your website never changes, Google may think it’s not active, and therefore rank it very low on search engine results pages. So how do you continually put out new content to show Google you’re alive and kicking? Blogging! Creating a regular blog schedule is an excellent way to consistently push out fresh, relevant content that your customers care about, while also boosting your SEO rankings.
Users type keywords into Google and other search engines to discover relevant results and find what they’re looking for. Therefore, implementing blogs with quality content is a great way to use keywords to attract more traffic to your website and convert those readers to customers. But blogging in terms of SEO is not as simple as it may sound. For SEO, your content must include specific keywords, several times, to rank on the SERP – or search engine results page.
Formatting your website is important for so many reasons. It needs to be visually appealing, so it catches a potential customer’s eye. It should be organized and easy to navigate in a way that makes sense. Your website should also be informative, answering questions, and helping clients learn about your business and products. So, what does a header have to do with all of that?
Understanding SEO rankings can feel like you’re learning another language. SERPs, keyword optimization, titles, metas, snippets, queries – the list goes on. If you’re just starting to learn about SEO, domain authority is a topic you may not have heard of yet, but it’s one that has a huge impact on understanding your website’s search engine rankings.
When you’re browsing the internet, it can be pretty frustrating to enter a URL or click on a link, only to land on a 404 error page. A 404 Page Not Found error occurs when the browser can connect to a web server, but the content it’s looking for is not available. There are a few reasons this can occur and some simple fixes.
