Whether your local business is brand new or you’ve been around for a while, it’s time to focus on a strong online SEO strategy. If you have an in-person location, and you’re not taking advantage of all local SEO elements have to offer—what are you doing? Follow along as we give you our top three local SEO tips and watch your online presence transform!
What is Local SEO?
When looking at our SEO Strategy checklist, it’s important to know what local SEO is and why it’s necessary for your business. Local SEO is a strategy designed to help your business rank higher and be more visible in online search results. If you have an in-person location that people could visit, these simple local SEO tips, like focusing on keyword research and creating a Google My Business page, are a must.
For example: for an online business, the keyword you focus on may be “dinnerware.” In local SEO, a location such as “dinnerware Chicago” would be attached so that the business and service pop up when someone does a “near me” Google search in that geographical area. When you include these keywords in your content, those searching can find and visit your storefront easily!
3 Great Local SEO Tips
We’ve found endless local SEO tips and tricks, but if you have to choose three to implement immediately, these are the best of the best:
1. Create a Local SEO Page
3. Optimize your home page
1. Create a Local SEO Landing Page for Each Location
Aside from the homepage of your website, the local landing pages are the most beneficial element you can add to your website. Though the pages can be pretty similar in structure, content, and tone, your local landing pages will hold geographical information on your in-person location. Your local SEO landing page will rank higher when people search for services in that area!
Pro local SEO tip: if you have multiple locations, create a local landing page for each one!
2. Ask Clients to Review Your Google My Business Page
Did you know that ratings and reviews are the most important things people consider when choosing between local businesses? Local reviews impact how Google ranks your business, so people leaving positive reviews and high ratings makes a difference! Encourage previous customers to leave their thoughts on your Google My Business page for other potential guests to see. For your loyal customers, set a calendar to remind them to leave another review to keep your ranking high.
3. Optimize Your Home Page with Your Location and Service
If you have a few minutes to spare, optimizing your home page is our easiest local SEO tip. Always have your location, contact information, and service description up to date on the home page of your website and your Google My Business. Your content is the primary way customers will find you, so keeping it updated and visible is crucial for local SEO.
Remember: searchers love local listings!
We highly recommend our Local SEO strategies if you have a visitable location. In the meantime, implement these three essential local SEO tips to your business today, and you’re sure to see your online clicks and in-person visits grow!