Blogging is essential for any online business, big or small, especially in the age of Google. Not only do search engines determine if your potential customers find you through SEO (Search Engine Optimization), but blogging, and more importantly, blogging the right way is guaranteed to boost you into search results faster than most other tricks out there.
US bloggers alone are projected to have a readership of 31.7 million by 2020. If you want a slice of that pie, then you need a top-quality blog about SEO, and you need to rank highly. This article explains how you may write your blog so that it becomes one of the best SEO blogs indexed by Google.
As an ecommerce store, your survival depends on one thing: traffic.
Not just any type of traffic, but the right traffic. People who are interested in your products and are ready to make a purchase. There are plenty of ways to accomplish this, and one way that’s very effective is ecommerce SEO.
SEO is critical for your business because your customers begin the buying process with an online search. You want your site to be positioned to get those shoppers to your site. They’ll research products and then decide to buy.
Yet, too many ecommerce sites get ecommerce SEO wrong. Read on to discover the most common mistakes that ecommerce stores make and how you can get your site to the top of search results.
Sites on the first page of Google search results get 91.5% of the traffic. Is your ecommerce site ranking on the first page for searches potential customers use?
SEO matters for ecommerce because it’s a quick way to get free, organic traffic. And you already know that more traffic equals more sales.
If you’re not ranking on the first page of search results for your ecommerce niche, you’re missing out on potential sales.
An ecommerce blog is an easy way to add value to your site and make it SEO friendly. It gives you opportunities to incorporate keywords and backlinking. Those SEO strategies boost your site higher in search results.
Keep reading to get an intro into creating an SEO friendly blog for your ecommerce business.
Search Engine Optimization, if done correctly, will help your website rank in the number one position on Google. We often get asked if SEO is a short-term marketing tactic, or does it need to be continuous to be successful? SEO is absolutely a continuous process that is constantly changing. To help explain why, we need to separate the theory of SEO from the tactics that SEO professionals use.
Titles, metas, alts, keyword rankings — there’s a lot to learn when it comes to SEO, and most people don’t consider the power of blogging for optimization. However, a blog offers a prime opportunity to kill lots of proverbial SEO birds with one stone. Here are some of the top ways that blogging can help improve your status on search engines:
At Moose May, we talk a lot about the importance of blogging for SEO. But beyond helping your business rank, there are a lot of reasons you should prioritize blogging in your content strategy. Here’s a roundup of our top 10 reasons for your business to blog.
Did you know that around 53 percent of marketers say that blogging is the top content marketing priority?
Just think what that means for a second.
Over half of the experts in content marketing believe blogging is the most important aspect of what they do.
Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
