Blogging is essential for any online business, big or small, especially in the age of Google. Not only do search engines determine if your potential customers find you through SEO (Search Engine Optimization), but blogging, and more importantly, blogging the right way is guaranteed to boost you into search results faster than most other tricks out there.
Did you know that the average person searches on Google at least three to four times a day? Even more astounding: Google receives more than 63,000 searches per second on any given day!
So how can you create dynamic blog content that catches your customer’s attention and ranks highly according to search engine algorithms? We’ve compiled five tips to help you achieve just that. Let’s take a look:
- Start with an Eye-Catching Title
- Keep it Short and Sweet
- Links, Links, and More Links
- The Key is Keywords and Lots of Them
- Post Great Content Often
Start with an Eye-Catching Title
Did you know that, on average, five times as many people read a headline versus the body copy?
Knowing this, you’ve got to make sure that any titles you write are going to catch the attention of your target audience, and fast. What are a few ways you can ensure your headline is grabbing the customers you’re pursuing? Check out a few key tips below.
- Use numbers wherever you can
Think: “5 Surprising Tips…” or “Top 10…,”
- Use words that wow or shock
Use words like surprising, effortless, or secrets.
- Keep it Short and Sweet
Readers prefer short, concise, and clear blog content. They don’t have all day to read a blog post and, you don’t have all day to write one. The ideal length for a blog post depends a lot on the depth of the content presented, but 500 words is a great place to start.
Furthermore, by breaking up content into lists or short chunks of information, you’ll find that readers will take away much more information.
- Links, Links, and More Links
To continue to grow your SEO, you must link a lot throughout your blog posts. Embedding your links into the text, so they flow naturally within the context of the blog ensures that they don’t disrupt your content.
What should you link? First, to build credibility, make sure to link to outside sources that back up whatever you are portraying. Next, it’s essential to link to other articles or blog posts on your website to drive further traffic to your site while providing them more information on similar topics.
- The Key is Keywords and Lots of Them
Focus on one to two strong keywords for each blog post that directly relate to your topic. By using these liberally throughout the blog post, you’ll be more likely to show up in search results that include those keywords.
- Post Great Content Often
By establishing a regular blog, you’re able to not only increase your business’ credibility but also build trust between you and your customers. The key is sharing relevant and actionable content, not just posting to post. You don’t want to become an annoyance to readers, so setting a schedule for blogs is important. Anywhere from one to two blog posts per week is a good average, depending on the content available.
By using these five tips, you’ll be able to transform the way your business blogs, improve your credibility, and boost your search engine ranking, ultimately bringing you more potential customers.
At Moose May, we love becoming intimately involved in the planning of our client’s comprehensive SEO blog strategy. We even have a team of writers available to help craft the perfect blogs based on your business goals. Reach out to us today if you need help with your blogging strategy, and we’ll be happy to help!