There’s a specific scenario we’ve all found ourselves in, one way or another. A question pops into your brain, or you are in dire need of a specific product. When you search for it online, blogs with catchy headlines pop up left and right! You click on the one that seems the most fitting, get your questions answered, and go about your day.
Every business with a website presence is vulnerable to duplicate content. Google has indicated 25-30% of the web content is duplicated, from blog posts to web pages and social media, and it’s okay! This can derive from taking a quotation and linking back to the original content, like a blog, or having two similar documents.
Everyone knows that being at the top of a search engine page is necessary to drive business to your website. However, it can be tricky to know where you stand against competitors without searching for every possible keyword that your site ranks for. That’s where domain authority comes in. Domain authority is a ranking designed to score how knowledgeable your site is about a topic, and by extension, how well it will rank on a search engine. Domain authority scores are between one and 100 — the higher your website’s score, the greater its ability to rank.
When creating or updating your website, it’s always important to keep SEO in mind. Unfortunately, one area that is often overlooked is the product description. While describing your product may seem as though it’s second nature — colors, materials, designs, etc. — creating an engaging, thorough, and articulate description of the product is essential. Let’s take a look at why a great product description is important, what you need to include, and how to optimize your descriptions for SEO.
After years of dominance, Google is losing its grip on the search market. Apps, online tools, and even other search engines are slowly starting to erode Google’s market share, but what does this mean for organic and paid searches?
Does this mean that traditional SEO (Search Engine Optimization) or traditional paid search systems are now useless? Oddly enough, even though the way people search is changing, the methods by which a website attracts new users is not.
