Search engine optimization, also known as SEO, is how a business increases the quantity and quality of the traffic to its website. Companies accomplish improved SEO through technical SEO, on-page SEO, and off-page SEO.
SEO vs. Local SEO
What is the difference between SEO and local SEO? Search engine optimization aims to increase traffic without considering a visitor’s location, while local SEO assists companies with local ranking results.
In general, local SEO and local ranking aren’t more important that improving overall SEO. However, if you are looking to increase foot traffic and visitors to your brick and mortar location, enhancing your website’s local ranking and focusing on local SEO can reap higher results.
Local SEO – Local Intent
According to Google, nearly 46% of searches have local intent. What does local intent mean? When a customer searches on a search engine, for example, “burger restaurants,” search engines can link a customer to results within a certain proximity to their location. Search engines utilize local SEO and local ranking data to accomplish these searches, which help connect people with the products, companies, or information that they’re looking for.
How Can I Improve My Local ranking?
Make sure you have your location listed on your site for starters, this Is key to making sure that your location Is related to your company. Next up, add your website to directories throughout the web, this can help with backlinks and show you have your address in relation to your company. Google My Business is a great place to start, but don’t forget Bing, Yelp, FourSquare, Manta, etc.
If you’re feeling overwhelmed by the idea of SEO and local ranking, let Moose May help! Our agency will help more customers find your business by improving its local ranking and local SEO.
Contact us today to see how we can help!