If you’re entering the always-evolving world of SEO marketing, you’ll need a thorough understanding of how important interlinks can be. However, with algorithms constantly updating on each SERP, it can be hard to know what the right move may be. The next time you write a blog, use these five interlinking tips to find success.
What is Interlinking in SEO?
Interlinking, sometimes known as internal linking, is a crucial SEO element added to written content to link one page to another within your website. These links are designed to be easy to navigate to encourage readers to stay on your site and help search engines rank your visibility and trustworthiness.
Types of SEO Interlinks:
Internal: links that connect pages within the same domain
External: links that lead to other sites
Backlinks: links on other sites that direct users to your site
5 Tips for Creating Interlinks
Anyone with a basic knowledge of computers can create an interlink—but it takes actual understanding to make them work in your favor while SEO blogging. Consider using these tips as you write your next content:
Tip #1: Diversify Anchor Text
The type of anchor text you choose is key to unique content and your overall ranking. If you were to use the same anchor texts for the same links in every blog, Google would pick up the pattern and put a demerit on your content.
Avoid using exact matches, such as the literal title of another blog, when adding a link. Instead, use a variety of buzzwords or longtail keyword phrases that best inform your readers what page they’d be taken to should they click on the link.
Tip #2: Use Ranking Keywords for Interlinking
If you know which blog you’d like to link to, look at your own keyword research. Take the URL and check which phrases and terms it’s been ranking for. Then, as you write your content, you can use those exact keywords as your anchor text.
Tip #3: Balance Internal and External Links
Both internal and external links are vital to the success and ranking of a website, as they each serve different purposes. The key is to include both throughout the content. When you hire an official SEO strategy team, they’ll help find that happy balance for you.
Tip #4: Keep Links Updated
There’s nothing worse than clicking on a link and being taken to a 404 page—and search engines agree. To avoid this mishap and any algorithm penalties, make sure the links within your old blogs are being consistently updated. Adjust the anchor text to suit Google’s current requirements and click on each external and internal link to see if it still works. Add this task as a regular assignment so your old content evolves with you.
Tip #5: Space Out Your Interlinks
Putting links too close together is one of the biggest annoyances when reading a blog—especially when someone wants to click one and gets sent off to a different page! As you interlink your content, avoid overstuffing links by ensuring they are properly spaced throughout the entire blog.
If you’re ready to optimize your SEO tactics, try your hand at one of these vital interlinking tips today!