Building a website that drives traffic and generates revenue for your business is both an art and a science. Understanding the basics of SEO is not only recommended; it is a requirement if you are going to manage your own website marketing strategies. While it is strongly suggested that you hire a professional for SEO development, those intrepid entrepreneurs who want to do it on their own can benefit from these seven ways to start to improve your SEO.
Congratulations! You just completed your ultimate vision – setting up an online store for the products and services your company provides. The pictures are visually appealing, the layout is eye-catching, and the logo you designed is a work of art. All that is left to do is wait for the clicks and for sales to start rolling in. It’s just that easy, isn’t it?
Whether you’re new to Shopify or have been using it for years, there is always a way to improve your search engine optimization and draw more customers to your store. If consumers search for a product, they are more than likely to purchase it. So how do you make sure your product is at the top of the list? Let’s talk about different ways to improve your search engine optimization for Shopify.
After years of dominance, Google is losing its grip on the search market. Apps, online tools, and even other search engines are slowly starting to erode Google’s market share, but what does this mean for organic and paid searches?
Does this mean that traditional SEO (Search Engine Optimization) or traditional paid search systems are now useless? Oddly enough, even though the way people search is changing, the methods by which a website attracts new users is not.
“Hey Google, what is the temperature today?”
If you’ve ever asked your smartphone a question that required an internet search, you’ve done a voice search. Digital Assistants like Siri, Alexa, Cortana or Google Assistant all rely on a user’s voice to perform a task instead of typing directly into Google. With the emergence of smartphones, smart speakers and even smart houses, voice search is a huge trend that is here to stay. By the year 2020, it is estimated that 50% of all searches will be voice searches. It is also predicted that 30% of all searches will be done without a screen, and 55% of households in the United States will own a smart speaker or digital assistant.
Shopping online is more competitive than it has ever been in today’s consumer-driven world. When users are searching online, they are looking for specific and more complete answers – whether that is trying to fulfill a need online by buying a product, asking a question, or needing a local service. Couple that with a constantly improving Google algorithm, and no wonder it has become increasingly difficult for marketers to be successful.
These days it is not only imperative that your site ranks in the number one position on Google, but you also must get your content to rank in the answer box, knowledge panel, and instant answers. With over 300 ranking factors and the algorithms changing so often, it is imperative you have an SEO plan for your e-commerce business.
This is one of the most commonly asked questions marketers often get. The short answer is, it is a little more complicated than just giving the stark definitions of the two.
The majority of people worldwide use Google as their traffic source (around 73%). There are two ways to search on Google, which are known as search engine optimization (SEO or Organic Search) and search engine marking (SEM or Paid Search). For more in-depth information about these two, you can visit the following:
SEO: The Beginner’s Guide to SEO
SEM: A Beginner’s Guide to Paid Search
Now that you’ve gotten an in-depth understanding of the two, let’s look at the differences at a high level.
