If you have done your SEO research, you probably know by now that the goal is to generate traffic to your site. Therefore, many different steps are taken to optimize your on-page and off-page SEO. Directories help to boost your off-page SEO and improve your rankings when chosen and executed correctly.
Building a successful strategy for your e-commerce site is crucial and incorporates several factors. To increase your brand’s visibility, organic search traffic, and Google rankings, you need to focus on off-page SEO. Let’s explore off-page SEO and how it affects the success of your business.
Shopping online is more competitive than it has ever been in today’s consumer-driven world. When users are searching online, they are looking for specific and more complete answers – whether that is trying to fulfill a need online by buying a product, asking a question, or needing a local service. Couple that with a constantly improving Google algorithm, and no wonder it has become increasingly difficult for marketers to be successful.
These days it is not only imperative that your site ranks in the number one position on Google, but you also must get your content to rank in the answer box, knowledge panel, and instant answers. With over 300 ranking factors and the algorithms changing so often, it is imperative you have an SEO plan for your e-commerce business.
