Thanks to Google’s ongoing dedication, their users have the most up-to-date information when turning to them for answers. Google not only provides its users with the information they request but with a list of relevant options through their Local Pack. While this makes for a great user experience, it can mean something entirely different for your small business. 

Is your brand taking advantage of the growing number of viewers who are flocking to Pinterest every month? Brands who understand that Pinterest is an incredible visual search engine rather than a social platform have already been successful in getting their products out in front of their target audiences. If you aren’t taking advantage of this opportunity by now, you’re missing out on an enormous chance to increase your brand’s reach. If you’re ready to drive additional traffic to your website and products while watching your numbers skyrocket, then it’s time you jump on Pinterest and start pinning!

Have you ever been really excited to see an article or blog post only to find that it is no longer available after clicking on it? An experience like that typically causes a lot of frustration and angst for the user, which can cause them to leave your website. What should have happened when the user clicked on a no longer available URL? A 301 redirect to a similar page or article would have met the user’s needs and kept them engaged. Having the correct redirects put in place can not only be helpful to prevent a confusing user experience, but it also helps search engines too. Many website owners get confused when it comes to redirects, and rightly so. Having the wrong redirect in place confuses both users and search engines, and could possibly put your website in jeopardy of being blacklisted from Google. Nobody wants that, so stay tuned as we explain more.

Meta tags are one of the most common and basic elements of SEO. They are little snippets of code that help describe your website’s content to search engines. These invisible little tags can directly influence how your website appears in Google search results. You might be wondering why meta tags are important and how they can help your e-commerce website. Well hang tight, we will go over what meta tags are, the importance of having meta tags on your website, and which ones you need and which ones you can leave out.

Now that we talked about what Search Experience Optimization is, let’s dig into how we go about implementing it. If you’re wondering where and how to start, keep reading, we will cover that and more.

Where do I get started with Search Experience Optimization?