Your brand matters to you. And you want to make sure it matters to all your prospective clients, too. How do you guarantee they find you amidst the many other links, brands, and pages on the Internet? Search engine optimization (SEO).
Does Google Care What’s on Your Site?
Yes. Google will look at several things when a user puts keywords into the search bar before returning results. The metrics it will be studying include:
Mobile-friendliness – Is this page easy to see on a smartphone?
HTTPS-security – Does this domain have up-to-date security – does the URL start with “HTTP” rather than “HTTPS”?
Pop-ups – Pop-ups are used only when they are least likely to annoy the end user.
LCP – This is the time it takes to load the page’s main content.
FID – This is the time it takes before the user can begin utilizing the page.
CLS – This is the amount of space that something on the page might move during the time it takes to load.
How Can Search Experience Help You?
Once you understand all the items that Google is taking into consideration, you can see how important SEO will be to your website. SEO governs findability, how you are viewed on Google (are you considered an authority), and technical aspects.
With this many qualifiers, it helps to have SEO specialists reviewing your website to make sure it has its best face forward. At Moose May, we will help to develop an SEO strategy that can increase your website traffic and drive sales. We will not only review your website, but we can also assist you with blogging and other strategies. So contact us today and let us work with you to put together a marketing strategy.