Have you heard the term SERP thrown around while doing your SEO marketing research but not known what it meant? Maybe you understood it years ago, but the 2023 updates leave you confused. Let’s dissect everything there is to know about SERPs so you can get your business in tip-top shape.
Gone are the days of wandering around, hoping you find the right restaurant or business that can solve all your problems. With supercomputers within hand reach wherever we go, the popularity of “near me” searches has skyrocketed. In a world where anyone can search for options close to them, it’s important to understand how essential “near me” searches are to your business.
Everyone and their mother look to Google for all of life’s questions. If you’re a business owner, having a high search engine ranking on Google is the best way to gain more traffic. The Google answer box is the ideal place for your website to be.
This is one of the most commonly asked questions marketers often get. The short answer is, it is a little more complicated than just giving the stark definitions of the two.
The majority of people worldwide use Google as their traffic source (around 73%). There are two ways to search on Google, which are known as search engine optimization (SEO or Organic Search) and search engine marking (SEM or Paid Search). For more in-depth information about these two, you can visit the following:
SEO: The Beginner’s Guide to SEO
SEM: A Beginner’s Guide to Paid Search
Now that you’ve gotten an in-depth understanding of the two, let’s look at the differences at a high level.
