When emailing customers, it’s tempting to go right for the sales pitch. After all, your business can’t make money and grow if you aren’t selling your product or service. A product email can be a great marketing tool, especially when you have a new product or brand to showcase or curate recommendations specifically for a customer. However, newsletter emails can also be great sales tools, without ever mentioning a product.
A newsletter email is much more about providing resources for your customers. Instead of a sales pitch for your products and services, try including these in your newsletter emails:
- Links to blog posts from your site
- Positive customer testimonials or reviews
- Tips and tricks about your product or service
- Company news and announcements
Share Blog Posts in Email Newsletters
You already know how valuable blog posts are when it comes to your company’s SEO strategy. However, you aren’t just writing them for the fun of it! Create a monthly email newsletter template that showcases your hard work and provides your clients with valuable information.
First, choose a topic for your email newsletter. If your business sells clothing, choose a few blog posts about upcoming trends to spotlight and include a small blurb about each post to peak reader interest. Customers will start engaging with more of your site content and likely purchase more items when reading about them from your blog post.
Positive Customer Reviews
If you read product reviews online before making a purchase, you aren’t alone. 90% of consumers check online reviews before visiting a business, and 72% won’t complete a purchase action unless they see a positive review. Instead of making your customers comb your site for compliments from happy customers, bring the review front and center in your newsletter email.
Choose a few well-written complimentary reviews to feature in your email. While this may still feel salesy, you are not the one convincing your clients to try a new product – other customers are.
Tips and Tricks on Your Product
A great way to show off your product or service without specifically pitching your product is a newsletter on how to use what you sell. When you write this one, assume your audience already owns the item you showcase. Include videos and pictures if applicable to make the content more engaging and really feel like an instructional discussion. Customers who already own the product will be pleased with the additional insight, and those who don’t own it yet will have their interest peaked.
Tell Customers About Company News
Opening a new store? Holding a special event where you’d love to see clients? A newsletter email is a perfect place to share company updates with a group of people who have opted into hearing about your business, so you already know they are interested. Pair the announcement in your newsletter with a blog post or two – now, customers feel connected to your business, and they have a call to action to your site.
Email newsletters are a great way to add extra value to the relationship you have with your customers. No one likes a friend who only shows up when they want something from you; don’t let your email marketing turn into the obnoxious friend in their inbox. Start creating newsletters today to keep customers up-to-date and informed.