When it comes to ranking on the first page of a search engine like Google, understanding your competition is key. That’s where domain authority comes into play. Take a second to find your domain authority, understand what backlinks are and why they matter, and read some of our insider tips to increase your score and watch your business flourish!
What is Domain Authority?
Domain authority is a measure of how likely a domain is to rank on search engines when compared to its competitors. A website is scored on a scale of 1 to 100, with the higher numbers representing better results in SERPs.
When it comes to the success of your website, domain authority isn’t a factor that determines rank—but it is a tool for understanding how to improve your website’s performance. Once you’ve discovered your domain authority score, you can make an SEO strategy plan to improve!
How Do Backlinks Affect Domain Authority?
Backlinks are essential, but they aren’t a marketing tactic—they’re designed to increase your credibility on search engines. Domain authority is determined by the quantity and quality of backlinks for SEO. When other websites link to your products or content, it tells Google, “Hey, look! Reputable sites link to me, so I’m reputable, too”!
Some backlinks for SEO are more valuable than others. Pages with backlinks from high authority pages, like trustworthy news sources and magazines, Google, or government organizations, give you a better shot at receiving a higher domain authority score. The best type of SEO backlink depends on your industry, but there will always be some that matter more. Every business is different, so it’s important to research your top competitors and assess what links would be best for you and your rank.
3 Easy Ways to Improve Your Backlink Numbers
Increase your backlinks for SEO and raise your domain authority with these three tips:
1. Reach out to bloggers and businesses: there’s no harm in asking your fellow bloggers, influencers, and local business owners to link to your content. You could swap free products in exchange for a link, or they could agree to it just because they love your business!
2. Create solid content: Whether blogging or writing product and collection descriptions, your content should be reliable and accurate so sites of recognition feel comfortable linking to your site.
3. Reduce low-quality backlinks: some backlinks come from spam sites and are detrimental to your score. You can locate these sketchy sources with online tools and manually remove your website from theirs.
Pro Tip: Never Purchase Backlinks
As you research this new world of domain authority, avoid get-rich-quick scams. Plenty of websites claim to give you 50 backlinks for a small fee, but doing so will put you on a Google blacklist, preventing you from ranking for a long, long time. Although doing the work may feel tedious, finding authentic backlinks for SEO is the best way to increase your domain authority so you rank higher on search engines.
Raising your domain authority score doesn’t have to be daunting. When you focus on increasing your backlinks for SEO, that score will automatically go up. Secure your site as trustworthy, and work on those backlinks today.