Admin May

A Few of My Favorite (Marketing) Things: Hotjar

December 18, 2018SEO

Hotjar is a helpful tool that can provide the online behavior and voice of your users using analytics and feedback tools. Included in Hotjar’s plans are some of the latest and greatest tools so you can physically observe how your website visitors are using your site.

Some of the functionalities of Hotjar include heatmaps, which can tell you where your users are spending the most amount of time on your website and collect feedback by creating polls or surveys; conversion funnel, which can tell you which page your visitors lose attention and leave your website, and more.

Woman Works on Ecommerce Store Concept Illustration

Is Shopify Good for SEO?

December 11, 2018Ecommerce SEO, SEO

If you have started your search for the best shopping cart software, chances are you’ve heard of Shopify. Shopify is a cloud-based, SaaS (software as a service) website platform that allows you to create and customize your online store. You can choose from the many different design templates or customize the site to your liking (if you have some experience in web development). Since it is perfect for beginners with a simple-to-use interface and offers a relatively low start-up cost, it is easy to see why so many people choose Shopify as their website platform.

eCommerce SEO: Top 10 SEO Tips for eCommerce Businesses

December 4, 2018SEO

If you’re in doubt about how important SEO is for your eCommerce business, you should know that 93 percent of all online activity starts with a search.

Even if you have successfully established your eCommerce business, you may have neglected your SEO strategy.

However, if you want to take your business to the next level, you have to consider how you can benefit from eCommerce SEO now.

So, read below, and you’ll discover the top 10 SEO tips for eCommerce businesses. Let’s dive in!

Why Google Analytics?

November 27, 2018SEO

Google Analytics – What it is and Why You Should be Using It For Your Business

You may have an awesome website that attracts many visitors, but if you don’t know anything about those visitors, you could be wasting a lot of time, effort, and money targeting the wrong audience.

Knowing information about your visitors like where your users are from, what pages they are visiting and for how long, why and when they leave, is all important to help make informed decisions for targeted marketing campaigns and to optimize the content and architecture of your site.

This is where Google Analytics can be extremely valuable to you as a business owner because it gives you a clear snapshot of your visitors’ activity.

Types of Google Ads

November 20, 2018Uncategorized

Google Ads is Google’s online advertising platform that allows companies to bid on keywords to show up in search results as advertisements. You can choose to display your ads with Google based on geographical locations, including local, national, or international targeting.

Google Ads can show up in a lot of different places across the web, depending on what type of ad you want to display, who you want seeing your ads, and how you want to target them.

Companies like Kohls and Pottery Barn, for example, pay Google money (in clicks) for their ads to show up in search results, on websites, Google Shopping, and even YouTube with hopes that it will bring customers that convert and buy their products.

What are Backlinks and What Different Types are there?

November 13, 2018SEO

If you’ve had any experience with SEO, you’ve likely heard all about backlinks, link building strategies and so on. We know that backlinks are an important SEO ranking factor for Organic Search success, but you may be wondering what exactly backlinks are and why do I need them for my online website?

Why SEO Matters for Ecommerce

November 6, 2018SEO

Shopping online is more competitive than it has ever been in today’s consumer-driven world. When users are searching online, they are looking for specific and more complete answers – whether that is trying to fulfill a need online by buying a product, asking a question, or needing a local service. Couple that with a constantly improving Google algorithm, and no wonder it has become increasingly difficult for marketers to be successful.

These days it is not only imperative that your site ranks in the number one position on Google, but you also must get your content to rank in the answer box, knowledge panel, and instant answers. With over 300 ranking factors and the algorithms changing so often, it is imperative you have an SEO plan for your e-commerce business.

The History of Google

October 30, 2018SEO

Google is not only a reputable search engine, but it is the source where people get their information from online. There is a reason the term “google it” is a well-known phrase and everyone, young and old, use it on a daily basis.

What is the Difference Between Organic Search & Paid Search?

October 23, 2018SEO

This is one of the most commonly asked questions marketers often get. The short answer is, it is a little more complicated than just giving the stark definitions of the two.

The majority of people worldwide use Google as their traffic source (around 73%). There are two ways to search on Google, which are known as search engine optimization (SEO or Organic Search) and search engine marking (SEM or Paid Search). For more in-depth information about these two, you can visit the following:

SEO: The Beginner’s Guide to SEO

SEM: A Beginner’s Guide to Paid Search

Now that you’ve gotten an in-depth understanding of the two, let’s look at the differences at a high level.

A Few of My Favorite (Marketing) Things: MOZCAST

October 16, 2018SEO

If you ever search for Marketing tools, a wide range will appear. From tracking tools, conversion tools, to reporting tools, there are tools for just about everything in marketing. Someone outside of the industry asked me once, “Why though? Why do you need so many tools?” Tools often specialize in unique skill sets, just like Moose May specializes in helping you rank on Google while other agencies may assist you best in logo design or a website creation. It’s the same for marketing tasks — specialized tools exist to help automate, analyze, and more.

If you are working on SEO yourself, there are a number of tools that may be on your radar. We’re here to highlight the favorites that we recommend for different purposes.

Posts pagination