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Voice Search Overview

January 29, 2019SEO

“Hey Google, what is the temperature today?”

If you’ve ever asked your smartphone a question that required an internet search, you’ve done a voice search. Digital Assistants like Siri, Alexa, Cortana or Google Assistant all rely on a user’s voice to perform a task instead of typing directly into Google. With the emergence of smartphones, smart speakers and even smart houses, voice search is a huge trend that is here to stay. By the year 2020, it is estimated that 50% of all searches will be voice searches. It is also predicted that 30% of all searches will be done without a screen, and 55% of households in the United States will own a smart speaker or digital assistant.

Why Blogging is Helpful for SEO

January 22, 2019Blogging, SEO

Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:

Why SEO is Important

January 15, 2019SEO

You may have heard that your business needs SEO to be successful, but you might not know exactly why it is important.

This helpful guide will help you understand what SEO is and why it is so important to your bottom line.

SEO stands for Search Engine Optimization, which is the practice of trying to get your website to rank well on the Google SERPs (search engine result pages) so more people click and go to your website.

Breakdown of Google Search Results 2018 – Anatomy of a SERP

January 8, 2019SEO

Do you know what a SERP is? You’ve heard it thrown around the SEO world, and Google is constantly tweaking the results they show when you input a query. Let’s break down what these results are, as well as what are organic search results, paid search, and enhanced search results that include universal results like knowledge panel, answer boxes, and more.

Where to Start Blogging for Your Brand

January 2, 2019Blogging, SEO

In our recent blog about why blogging is great for SEO, we laid out the main reasons that businesses should invest in a blog, and the numbers don’t lie — marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts (source). So since you know you should have a blog (and an SEO blog strategy), in this post we’ll explore the basics for getting started.

Frequently Asked Questions Illustrations

Search Experience Optimization: Why Does Experience Matter?

December 26, 2018SEO

Search Experience Optimization, Search Content Strategy, Content Marketing Strategy…these are a few different names, but they all relay the same messaging when it comes to Search Engine Optimization (SEO). It’s simple – create content for the users, NOT for the search engines.

A Few of My Favorite (Marketing) Things: Hotjar

December 18, 2018SEO

Hotjar is a helpful tool that can provide the online behavior and voice of your users using analytics and feedback tools. Included in Hotjar’s plans are some of the latest and greatest tools so you can physically observe how your website visitors are using your site.

Some of the functionalities of Hotjar include heatmaps, which can tell you where your users are spending the most amount of time on your website and collect feedback by creating polls or surveys; conversion funnel, which can tell you which page your visitors lose attention and leave your website, and more.

Woman Works on Ecommerce Store Concept Illustration

Is Shopify Good for SEO?

December 11, 2018Ecommerce SEO, SEO

If you have started your search for the best shopping cart software, chances are you’ve heard of Shopify. Shopify is a cloud-based, SaaS (software as a service) website platform that allows you to create and customize your online store. You can choose from the many different design templates or customize the site to your liking (if you have some experience in web development). Since it is perfect for beginners with a simple-to-use interface and offers a relatively low start-up cost, it is easy to see why so many people choose Shopify as their website platform.

eCommerce SEO: Top 10 SEO Tips for eCommerce Businesses

December 4, 2018SEO

If you’re in doubt about how important SEO is for your eCommerce business, you should know that 93 percent of all online activity starts with a search.

Even if you have successfully established your eCommerce business, you may have neglected your SEO strategy.

However, if you want to take your business to the next level, you have to consider how you can benefit from eCommerce SEO now.

So, read below, and you’ll discover the top 10 SEO tips for eCommerce businesses. Let’s dive in!

Why Google Analytics?

November 27, 2018SEO

Google Analytics – What it is and Why You Should be Using It For Your Business

You may have an awesome website that attracts many visitors, but if you don’t know anything about those visitors, you could be wasting a lot of time, effort, and money targeting the wrong audience.

Knowing information about your visitors like where your users are from, what pages they are visiting and for how long, why and when they leave, is all important to help make informed decisions for targeted marketing campaigns and to optimize the content and architecture of your site.

This is where Google Analytics can be extremely valuable to you as a business owner because it gives you a clear snapshot of your visitors’ activity.

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