Whether you’ve switched your marketing tactics or are just looking to refresh old SEO content, updating your blog is essential for keeping your business up to date. It may seem easier to make sure your new blogs are full of SEO blog optimizations, but that’s a rookie mistake. In a world where information is constantly changing and search engine algorithms are evolving, it’s important to look back at your old blogs whenever possible.
But what are the benefits of blog updates? And how do you know what SEO blog optimizations to add? Lucky for you, reworking blogs is one of our specialties!
Why You Need to Update Your Blogs
Old blogs on your site slowly decline in search engine rankings, causing you to lose website traffic, so updating your outdated blogs with SEO blog optimizations is essential for success. Rather than letting old blogs take up space, we recommend revamping them to fit your current marketing style and to stay on top of SEO algorithm changes. So, whether you’ve neglected old content or are only now considering adding our SEO strategy to your website, focus on adding SEO blog optimizations to increase traffic and keep your content feeling fresh.
5 Reasons to Update Blogs
It’s important to always stay ahead of the search engine algorithms and revisit your blog strategy regularly, but if we haven’t convinced you yet, maybe these five reasons will:
1. Enhance user experience
2. Increase clicks
3, Update content information and tone
5. Generate more backlinks
1. Blog Updates Enhance User Experience
Above all else, blog updates are helpful in the overall user experience of your content. If you’ve ever been on a website where the links are broken, the photos are outdated, or the products you clicked on no longer exist, you’ll understand how frustrating it can be to visit an outdated blog.
With these ever-changing algorithms, it’s important to edit dense content, fix broken links, and ensure that it looks fresh and understandable on both mobile and computer browsers. Refreshed blogs and helpful SEO blog optimizations will result in search engines and visitors alike being more attracted to your site, increasing rankings in the process!
2. Blog Updates Increase Click Through Rates in SERPs
Don’t let your old blogs collect dust and decrease in clicks. After someone googles a question or a couple of keywords, they’re more likely to click a link that was published recently. In SEO blog optimization, fresh content is more likely to be shown as a recent result at the top of searches. To increase your clicks, focus on adding blog updates to your strategy and bump your site to the top of the search page.
Pro tip: You can’t try to trick the system and republish a blog without reworking it. Recently republished blogs have to be accompanied by SEO blog optimization edits to rank.
3. Update Content and Information with Blog Updates
If you take a look back at old blogs, you may find that they don’t fit your tone or have outdated content or even grammar issues! But just because a blog is old doesn’t mean it’s useless: blog updates are the perfect excuse for reworking old blogs to fit your current tone, style, and SEO requirements.
Since the bones of the content are already in place, you can choose which SEO blog optimizations are missing and add them in, change the language to fit your current marketing strategy, and modernize any outdated information on blogs, product and collection descriptions, and more. Updating your content ensures accurate information to enhance user experience and communicate to search engine algorithms that you are trustworthy and recent.
4. Optimize Keywords with Blog Updates
Keywords are essential for SEO blog optimization, and since trends and algorithms are constantly growing, your on-page SEO tactics must, too. Updating your blogs gives you an excuse to re-research the keywords your intended audience is searching for. You may not have even known about keywords when starting your blogs, so whether the older blogs have no keywords, outdated ones, or need more added, taking the time for blog updates will make all the difference in the way your site is processed on search engines so you can reach the right viewers.
5. Repurpose Your Old Blogs for More Backlinks
Backlinks are links from another website to your website and are one the most important signals search engines use for ranking your content, as they give authenticity to your site. Internal links are important in SEO strategies because traffic to your posts can come from backlinks. Since old content is less likely to receive backlinks when the information is outdated, you must stay on top of blog updates to retain the backlinks your page has received and gain new backlinks with every blog.
Checklist for Blog Updates
So, we’ve convinced you to take a swing at updating blogs—but where do you start? We use a checklist to ensure every old blog is fully up to par with the necessary SEO blog optimization elements before we publish.
With our Blogging Service, we take the time to check each of these off:
- Make sure every link opens properly
- Check for keywords and add more where possible
- Adjust tone if necessary
- Add the correct number of links per word count
- Update and add photos to blogs
- Add updated SEO optimization elements
- Make sure you have correct and current information
- Include product and heading images
- Check all headers
- Fix typos or grammatical errors
- Look at how the blog looks on mobile view
- Give a final glance and make sure nothing looks funky
Taking the time to update blogs can make all the difference in the success of your site. Look at your old content and determine the SEO blog optimizations required for them to rank higher on search engines, elevate user experience by refreshing your content and visuals, and add in the right keywords and elements to master search engine algorithms. When you decide to add reworking blogs into your SEO strategy is up to you, but with these simple blog updates, you can sit back and watch your old blogs flourish once more!