What if your birthday happened multiple times a year? Or you could fill your closet with pieces that are hand-selected just for you without ever having to actually go anywhere? Sounds impossible, right? But it really isn’t. At least not in practice. Enter the subscription box.
What is a Subscription Box?
Subscription boxes are a fun, affordable way to treat yourself to new and exciting products or experiences on a regular basis. Delivered to your doorstep on regular intervals — some are monthly, others quarterly — subscription boxes contain a variety of products depending on their theme.
Theme Variety
There’s a subscription box for practically every hobby or passion you can think of. Seriously. Makeup? Check out Ipsy, So Susan Color Curate, Birchbox, or Cocotique. Clothing? YogaClub, StitchFix, and Gwynnie Bee. Help finding a new hobby? Learn more about wine with Winc Wine Club, gardening with My Garden Box, and even fly fishing, thanks to Freestone Fly Fishing Company. There are even subscription boxes for your pets: Squawk Box for birds, Blockhead Box for the puppers, KittyCatKrate for cats, Henny+Roo for chickens, BarnBox for horses, and Goat Tote, which I feel is fairly self-explanatory.
Value & Affordability
Most of the subscription boxes tout major cost-savings for subscribers, including “over $200 of beauty goodies, chic accessories, and fun wellness items” in each $49.99 subscription box from FabFitFun. POPSUGAR touts “over $250 of beauty, fashion, food, home, and wellness must-haves each season” for $75 per quarter. Box of Style by Rachel Zoe provides subscribers with “over $400 of high-quality products from trending brands” for $99.99 per quarter.
Indecisiveness
Sometimes, we just don’t know what we want — for lunch, in life, or you know, in general. Or maybe you’re looking to expand your knowledge of make-up, spice up your wardrobe for a new job, or simply treat yourself to pick-me-up every so often. Let’s use clothing as an example. For some, going shopping is one of the worst things on the planet, especially if they find it hard to put outfits together, pick pieces that are the right level of business casual, or can transition from daytime to nighttime. It’s also hard to put jewelry together with outfits sometime. There is a subscription box that can help with all of that. Add that it’s delivered to your door and selected within your desired price point, and it’s easy to see why these subscription boxes are selling out faster than you can say, “Yes please!”
Gift-Giving
A subscription box can help take the guesswork out of birthdays, Christmas, Hanukkah, Valentine’s Day, or pretty much any occasion where one needs to deliver a gift. Maybe you’re looking for something fun for a niece or nephew celebrating a birthday but want to make sure it’s fun and educational, or you know that your best friend wants to try knitting for a New Years resolution.
Uniqueness
Subscription boxes are also known to curate products that can’t be found anywhere else, giving users the opportunity to collect something that can’t be bought off the internet or found at your local Target. Whether it’s vintage Disney products or a Harry Potter-themed t-shirt created specifically for the company’s own subscription box, you’re guaranteed to find something special and unique.
At the end of the day, there is a subscription box that is perfect for anyone and everyone, it’s just a matter of doing your research and finding the best option for you and what you’re looking for! Happy unboxing!