If you own an online business, you probably know the importance of ecommerce emails. We’ve all received an email that spurs us into making a purchase, but what are the essential ecommerce emails to send to your customers if you want to drive results? Here are a few suggestions for where to start if you’re new to emails but want to capitalize on their revenue-producing potential.
- Create a welcome series for new subscribers
- Set up an abandoned cart flow
- Take advantage of segmentation to target specific audiences
Welcome Series Emails
When a customer signs up for your email list, don’t leave them hanging! A customer has explicitly said they are interested in hearing from you, so jump on that opportunity and have an ecommerce email welcome series ready send immediately. It’s a good idea to include an offer in your first email as a thank you for signing up, then keep them engaged with several well-spaced and informative emails.
Abandoned Cart Emails
Customers may abandon items in their shopping cart for several reasons – they are still mulling over if they need the item, they don’t want to pay for shipping, or the price seems too high. Regardless of these reasons, set up an abandoned cart email flow to entice them to complete their purchase. Add urgency to your emails, as well as a free shipping or discount code, to convince on-the-fence shoppers.
Ecommerce Email Audience Segmentation
As your email subscriber list grows, so does your ability to target customer audiences. Use this information to your advantage to send emails tailored to topics you know your customers are interested in. If you sell clothing and have a segment of customers who always buy t-shirts from you, make sure to target them with an email letting them know your new collection is available.
Ecommerce emails are an important part of driving revenue for online businesses. Moose May specializes in automated email flows and targeted email campaigns to place the right message in front of the right customer at the right time.