When it comes to generating online sales for eCommerce businesses, email marketing is one of the most important tools in your toolkit. However, it can be overwhelming to decide where to start. Should you hire a marketing company to handle your email communication? What email platform is best for your business needs? If you’re new to email marketing but understand why it is critical for your business’s success, we recommend using Mailchimp.
Why Use Mailchimp for e-mail?
Here are our top four reasons to use Mailchimp:
- Great free plans
- Robust feature options
- User-friendly interfaces and guides
- Customizable templates
Mailchimp Offers Free Email Marketing Plans
There isn’t a better price tag than free, especially when it comes to tools that help grow your revenue! Mailchimp does not charge businesses who have less than 2,000 contacts to create and send emails. There is some limited functionality with this offering; however, it has everything you need as you begin testing your email strategy. As you determine which functions are important to you and which are just nice to have, you can always consider upgrading to a paid account.
A Plethora of Email Marketing Options
A regular newsletter email is a great place to start interacting with your customers, but if you’re looking for long-term sales wins, you will need to create some more advanced emails and automations. Abandoned cart, post-purchase, and newsletter welcome email flows are all ways to engage potential customers, and Mailchimp has the tools to quickly and easily set up these emails.
Another wonderful feature of Mailchimp is their audience segmentation tool. Users can segment their audience based on demographic and purchase history to create highly targeted emails that are more likely to resonate with customers, rather than a blanket email to everyone. It can take more time to create audience segments and write targeted emails, but there is a payoff in higher sales.
Easy-to-use Interfaces with Mailchimp
One of the main reasons we recommend Mailchimp if you are just starting with email marketing is their user-friendly interfaces. Navigating email marketing is challenging enough; Mailchimp takes out the extra hassle of also learning a complicated new software. Whether you are designing a series of emails or a standalone campaign, the prompts are easy to follow and provide guidance along the way.
Professional Emails with Little Effort
The content of your emails is important, but if it doesn’t have a catchy layout, customers may hit delete without even reading it. Without the budget of a big company, you may feel like you have to learn how to make beautiful emails along with everything else you do to run your business. Mailchimp crosses that item off your to-do list as well, with appealing templates ready to use. If you see a template you like, but want to move a few things around, you have that option as well. All of their templates are alterable, so you can format them to match your company’s branding.
Mailchimp is a great place to start if you are new to email marketing, with free options and easy-to-use interfaces. If you’d like more tips, check out our blog posts on email.