A few of the building blocks of SEO, you’ll hear us refer to titles and metas frequently, both in our blogs or (if you’re a client) on calls and emails. So, let’s dig in real quick and clear any confusion about these concepts.

Both titles and metas help search engines understand the content of the page; this information tells clients and Google (or Bing or Yahoo) what the page is about with a quick header and description. Titles and meta descriptions can not only increase your rank but also increase your click-through rate.