Have you heard the term SERP thrown around while doing your SEO marketing research but not known what it meant? Maybe you understood it years ago, but the 2023 updates leave you confused. Let’s dissect everything there is to know about SERPs so you can get your business in tip-top shape.
Google is in a constant state of improvement and evolution, but that doesn’t mean you can let up on doing everything you can to get your site to rank for keywords. Keywords are a critical part of your SEO strategy, and just in case you thought keywords were just words – have we got a few variations for you! We are going to break down some examples that will get your creative juices flowing and have you excited to better understand these search results to improve your Google ranking.
Search engine optimization, or SEO, is essentially tailoring your website to be search engine-friendly so that you can gain more organic, quality website traffic. The more traffic your website receives, the more potential business you get. SEO best practices are complex and ever-evolving, but there are a few things that, if you master, you’re well on your way to optimization. Keywords are one of the most essential parts of SEO practices.
Do you know what a SERP is? You’ve heard it thrown around the SEO world, and Google is constantly tweaking the results they show when you input a query. Let’s break down what these results are, as well as what are organic search results, paid search, and enhanced search results that include universal results like knowledge panel, answer boxes, and more.
Google is a powerfully intuitive tool that is constantly evolving. Not only do search engines have the ability to point you to the content you’re looking for, but they are also answering queries right in the SERPs (search engine result pages) without the consumer ever needing to click on a website. This concept of a personalized search result makes it extremely important that keyword research should be the very foundation of your SEO plan. Understanding what keywords to use is pivotal to having a successful and thriving online visibility.
