In our modern day and age, online shopping options are a game changer. Every type of retail business can benefit from ecommerce, whether a country-wide retailer or a mom-and-pop shop. But, if you haven’t yet moved to sell your goods and services online, it can seem a little daunting. Explore your options and learn a few tips and tricks as you make the leap to e-commerce.
Setting up your ecommerce website on Shopify is a strong move. Unless you are a natural at navigating the backside of websites, deciphering plug-ins, and setting up a menu, that was a huge accomplishment for you – well done! You likely started your website with content and a strong focus on search engine optimization to let Google know that your website is different from (and better than) any competitor. Excellent start – but continued optimization is needed.
When you begin a product-based business, the last thing you’re thinking about is writing product descriptions on your website. You might think your products will speak for themselves—they’re the best quality you could find, and you’ve poured your heart and soul into them. Of course, people will love your products and want to purchase!