Posted by Admin

A Few of My Favorite (Marketing) Things: Yoast

SEO

Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools to analytics and reporting tools, there is a tool for just about every marketing area. With different tools for essentially every marketing specialty, it may seem overwhelming when trying to decide which one best fits your business.

SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.

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Posted by Admin

Why SEO is Important

SEO

You may have heard that your business needs SEO to be successful, but you might not know exactly why it is important.

This helpful guide will help you understand what SEO is and why it is so important to your bottom line.

SEO stands for Search Engine Optimization, which is the practice of trying to get your website to rank well on the Google SERPs (search engine result pages) so more people click and go to your website.

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Posted by Admin

What are Titles and Metas?

SEO
SEO

A few of the building blocks of SEO, you’ll hear us refer to titles and metas frequently, both in our blogs or (if you’re a client) on calls and emails. So, let’s dig in real quick and clear any confusion about these concepts.

Both titles and metas help search engines understand the content of the page; this information tells clients and Google (or Bing or Yahoo) what the page is about with a quick header and description. Titles and meta descriptions can not only increase your rank but also increase your click-through rate.

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