You may have heard that your business needs SEO to be successful, but you might not know exactly why it is important.
This helpful guide will help you understand what SEO is and why it is so important to your bottom line.
SEO stands for Search Engine Optimization, which is the practice of trying to get your website to rank well on the Google SERPs (search engine result pages) so more people click and go to your website.
Google is a powerfully intuitive tool that is constantly evolving. Not only do search engines have the ability to point you to the content you’re looking for, but they are also answering queries right in the SERPs (search engine result pages) without the consumer ever needing to click on a website. This concept of a personalized search result makes it extremely important that keyword research should be the very foundation of your SEO plan. Understanding what keywords to use is pivotal to having a successful and thriving online visibility.
