A keyword is a single word or phrase used when searching for something online. It helps define the idea or topic for the content you seek so the most relevant matches appear in your search. Website content is created with specific keywords to be easily found and drive traffic to the site, boosting the ranking on search engine result pages.
If you’re running an online business or are a content creator, knowing the ins and outs of image alts is critical. Skipping this crucial step may be the reason organic traffic is passing you by. The proper and consistent use of image alts could make or break your products and pages’ searchable success. Let’s take a look at what image alts are and how they affect your SEO.
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
In our recent blog about why blogging is great for SEO, we laid out the main reasons that businesses should invest in a blog, and the numbers don’t lie — marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts (source). So since you know you should have a blog (and an SEO blog strategy), in this post we’ll explore the basics for getting started.
