Hotjar is a helpful tool that can provide the online behavior and voice of your users using analytics and feedback tools. Included in Hotjar’s plans are some of the latest and greatest tools so you can physically observe how your website visitors are using your site.

Some of the functionalities of Hotjar include heatmaps, which can tell you where your users are spending the most amount of time on your website and collect feedback by creating polls or surveys; conversion funnel, which can tell you which page your visitors lose attention and leave your website, and more.