After years of dominance, Google is losing its grip on the search market. Apps, online tools, and even other search engines are slowly starting to erode Google’s market share, but what does this mean for organic and paid searches?

Does this mean that traditional SEO (Search Engine Optimization) or traditional paid search systems are now useless? Oddly enough, even though the way people search is changing, the methods by which a website attracts new users is not.