We know how crazy life can get when you’re running your own business. Keeping up with SEO, blogging, social media, and the countless responsibilities on your daily to-do list can be overwhelming. It doesn’t have to be. We offer many services at Moose May to help your business thrive, including Pinterest management. If you’re already taking full advantage of this amazing platform, you know how time-consuming it can be to do it right, but hopefully, you’ve also witnessed how beneficial it can be too. If you haven’t set your business up on this traffic-driving gem yet, you should! No matter where you are in this scenario, we can all use a little extra time in our day to focus on other aspects of running our business, right? So why not let a Pinterest Management Specialist handle this area of your business for you?
Why Should My Business Be on Pinterest?
Pinterest is an image-driven platform with more than 250 million viewers exploring every month. Imagine 250 million potential sets of eyes finding your brand. This is a huge traffic-driving opportunity you don’t want to miss out on! Whether your goals are to build your email list, drive traffic to your site for sales or to monetize, or just to build your viewership as you get started, Pinterest can be all this and more.
The Pinterest platform is a visual search engine, not a social platform. Viewers are there to educate themselves on a future purchase, find ideas for upcoming life events, and discover new things to try. They are there with a purpose and searching for YOUR content. Take a look at these astounding statistics:
- 98% of viewers try ideas they find on Pinterest
- 90% of the weekly viewers use it to make their purchasing decisions
- The half-life of a pin is 3 ½ months compared to 24 minutes for a tweet and 90 minutes for a post on Facebook
The mind-blowing stats go on, but let’s take a look at what kind of commitment this may require of you.
Are You Properly Managing Your Pinterest?
Pinterest requires patience and care while working towards slow and steady, long-term growth and benefits. The time and effort you put into your account now can reward you with pins circulating years down the road. Let’s examine some ideal areas of Pinterest management to help you determine if you’re already on the right path, can make the time and commitment to start crushing the platform, or if it’s time to consider utilizing Pinterest management services.
Define Your Goals
Does your business offer a product or service? Are you a blogger offering resources and support? More importantly, who is your target audience? You’ll want to clearly define who it is you want to reach and what it is you can provide them. With this information, what is it you want to achieve with Pinterest when you reach your audience.
Keywords are important on this platform so do your research! Put yourself in the mind of your ideal client. What is it you would enter in the search bar if you wanted your brand to show up? Do some exploring and see what’s out there when you search for these words. Take note of what jumps out at you.
Plan to produce quality content on a regular basis. This doesn’t mean you need a shop with new products to post. BLOG! Be a wealth of information to your target audience. And when you blog, pin, pin, pin! At this moment, you may be wondering how you’ll find the extra time in your already insanely busy schedule to manage to blog, or MORE blogging if you already are. If this is you, we’ve got you covered. Yep…we can blog for you too!
With only seconds to make a mobile scroller on a lunch break take notice of your pin, you’ll want to commit to the time and energy it takes to design. Ideally, you’ll want to design more than one pin per product or blog post too. Create versions that have the potential to appeal to many different tastes.
Whether you choose to pin manually or use a Pinterest scheduling tool, schedule your pins at optimal times to reach your target audience. Yes, this can mean more research into your audience, but the extra time and effort will be much more rewarding.
In a nutshell, Tribes can help you expand your reach on Pinterest. It’s a way to share your content with the mutual agreement to share theirs in exchange. This helps put your brand out in front of other audiences, typically in the same niche. While this can certainly be a whole separate topic, what you should remember is the phenomenal potential Tribes offers when you are willing to set aside the extra time to be an active participant in them.
If you’re scratching your head right now, wondering where all this extra time is supposed to come from, you are not alone. Pinterest requires much more than setting up a few boards and pins with your logo or website on them. We know the time commitment it requires. We also know the results it can bring when it’s done right.
Why Work With a Pinterest Management Service?
You may be dreading setting up all your products on Pinterest. You may be unsure of what boards to create, how to optimize them, or what content to include to compliment your own. Perhaps you’re a blogging machine and just don’t have the time to keep up with pinning each time you post or don’t have the desire to learn to design gorgeous pins. Pinterest management may be exactly what you’re in need of. We’re here to get to know and love your brand as if it was our own. We have the time to do the research for you and take care of your designs, scheduling, curating, and Tribe participation. Let us free up hours each week so that you can devote your time to other areas of your business. Contact us today to find out how we can help your brand grow!