When it comes to social media, the changing trends and ever-evolving platforms can make you feel overwhelmed. Thankfully, using social media to market your brand doesn’t have to be as confusing as it may seem.
We’ve compiled five easy social tips that you can implement right now to help maximize your brand’s efficiency.
- Do your research
- Set goals
- Get engaged
- Create compelling content
- Create a schedule
Do Your Research
The first step in creating a successful and efficient social media strategy for your brand is to know what you’re working with. Researching what platform your target audience is on will help you narrow down the type of content you should post on each site. It’s also important to know what your competitors are doing. Find the brands that you would consider your competitors and brands that you admire. Browse their pages and see what is working for them — and what isn’t.
Although having one million followers on Instagram may seem like a fun goal, is it something that is attainable? Use the acronym SMART to help achieve your goals. Create content that is Specific, Measurable, Attainable, Relevant, and Timely — see? SMART! Rather than simply seeing how many likes or followers your page can collect, do your best to turn those likes into customers by focusing on your conversion rate.
No, we’re not talking about ring shopping. Creating engagement with your followers online means taking the time to comment on their posts, like their comments, and engaging in conversation with people who are following your page. If someone writes a comment asking a question about one of your products or services, answer them! Follow other local, state, and national brands on social media and engage with their posts. Show appreciation for the people who follow you, and chances are they’ll return the favor.
It’s also important to be aware of other conversations happening about your brand, especially if you’re not already involved in them. Monitoring these conversations is called social listening, and it’s an essential practice for businesses of all sizes.
Create Compelling Content
It’s easy for people to become engaged with your posts when your content is written in a way that creates conversation. Ask questions, and then engage in dialogue with the people who respond. Another essential part of content? Visuals. We know that a picture is worth a thousand words, so why would you post something without an accompanying graphic? Not sure of what content to use or don’t have photos of your own? No problem! Use sites like Canva, Pixabay, and Pexels to create and source stunning stock photos and graphics.
Create a Schedule
Did you know that your social media can work for you even when you’re busy? Facebook and Instagram have features that allow brands to schedule their content in advance. Whether you’re planning for a vacation, rushing through an extra busy week, or simply have a few extra minutes to dedicate to social media one day, now you can make sure that your brand is never silent for too long. Looking for extra features? Check out Planoly — one of our favorites for scheduling Instagram posts and more!
Need a bit more help with social media, content creation, or optimizing your website? Moose May Digital Marketing Solutions has you covered. Visit our website and contact us today to set up a time to speak with us about your brand’s needs!