You’ve been assigned to write your company’s blogs, and you aren’t sure where to start or what SEO is! Never fear. Here are five easy SEO tips to get you started on your DIY site optimization and make you an SEO superstar by the end of your blog.
- 1. Keywords
- 2. Links
- 3. Title tags
- 4. Meta description
- 5. Alt text
Target Keywords in Blog Content
This is the end all, be all of SEO tips. When writing for accessible SEO company blogs, you want to ensure that you put yourself in your user’s shoes. What is their search intent? What are they keying into their search engine when they sit at the computer?
Utilize long-tail keywords, which are keywords with longer and more specific keyword phrases, to make sure you’re pulling more direct searches. For example, if someone wants insight into floral shops that stock crystals near Daytona, FL, and that’s what you’re writing about, you’d input “floral shops with crystals near Daytona” in your blog rather than just “floral shops.”
Links, Links, and More Links
For easy SEO ranking with your DIY site optimization, you will want links. Backlinks, links to your site from other websites, will show your connection to other authoritative websites. Having these relationships with high-ranking website owners and gaining these backlinks from them will increase your ranking power by passing link equity. Good linking shows search engines that your content is relevant.
Title Tags Matter
What are title tags? They are the blue headline on the search engine results page. You will want to optimize your title tag by inserting the title of your blog post and your most important keywords. In addition, another easy SEO tip is that by keeping your title tag to around 60 characters, you will guarantee that it won’t get cut off and that it will show on the search engine result page.
Optimize Meta Descriptions
Titles and meta descriptions are your chance, in a short description, to tell search engines and users what your blog is about. Maximize this easy SEO opportunity and make sure that it is keyword-rich.
You will want to keep this DIY site optimization to about 155 characters and utilize a call to action. Your call to action should fall at the end of the description. It needn’t be more complex than, “Check out our post to learn more!”
Alt Text for Images
Images are an excellent way to liven up a blog, but it is important to make sure the images are accessible to everyone. Alt text assists both search engines and visually impaired users in understanding what an image is showing.
You may have seen this and not realized that it was alt text and an SEO tip! An example of this type of DIY site optimization would be if you ran a dog-washing service and posted an image of a dog in a washtub, your alt text might read, “Freddy the retriever is pictured in the copper washtub, ready for his bath!”
With a few easy SEO tips, you can achieve success with your DIY site optimization. Having a clear focus on your brand’s identity can assist you in choosing the right keywords and descriptions to channel your customers directly to your website. Now that you know these five SEO tips, you can maximize your DIY site optimization!