Is your brand taking advantage of the growing number of viewers who are flocking to Pinterest every month? Brands who understand that Pinterest is an incredible visual search engine rather than a social platform have already been successful in getting their products out in front of their target audiences. If you aren’t taking advantage of this opportunity by now, you’re missing out on an enormous chance to increase your brand’s reach. If you’re ready to drive additional traffic to your website and products while watching your numbers skyrocket, then it’s time you jump on Pinterest and start pinning!
- Pinterest Helps Boost Your SEO
If you’ve had any experience at all with the platform, even on a personal level, you’ve likely heard how important keywords are here. Or perhaps you’ve seen the power of searching keywords while using it yourself. By entering a few choice words, you’re presented with thousands of images, articles, goods, and more! But did you know that those carefully selected keywords are also helping boost SEO? Search Engine Optimization — also known as SEO — is crucial for your brand, so why wouldn’t you want to utilize every avenue possible to help boost your own rankings? Developing strategic and relevant keywords for your brand and store items help put you out there for potential buyers every day.
This powerful visual search engine has the potential to drive ongoing traffic to your site if you use your keywords wisely. Just keep in mind, your keywords are just as crucial as your content and creating eye-catching pin design. You’ll benefit by selecting words that are most relevant to your store, blog posts, and items. Use them throughout your pin titles and descriptions to maximize your reach and don’t forget to use hashtags! Choose a few words that represent what you’d like to be found for when people are searching and watch your numbers soar. There’s just no reason for you not to make use of this chance to help your business explode. Need to brush up on your SEO knowledge? We’ve got you covered. Take a look at our helpful SEO and blogging tips to get your brand the recognition it deserves.
- Pinterest Helps You Create Brand Recognition and Brand Awareness
Whether you’re just starting or having trouble attaining the numbers you want to see your brand achieve, we can’t emphasize enough how important it is to be consistent with your branding. You’ll also want to keep in mind that the majority of Pinterest users browse from their mobile devices. If you consider the average mobile user is on during a short break or lunch, making sure your brand is easily recognizable is going to be a huge win.
With the half-life of a pin averaging three and a half months, and Pinterest users constantly re-pinning their favorite pins, keeping your branding easily identifiable will help you stand out in the crowd. It’s a sharing platform, so your pin has the potential to circulate longer than any tweet ever could. In fact, are you aware that a tweet only has a half-life of roughly twenty-four minutes while a Facebook post has a half-life of around ninety minutes? How can you not want to cash in on the longevity Pinterest can offer you? You’ll even help boost your potential sales faster. Are you familiar with the Marketing Rule of Seven? It takes the average shopper seeing your product approximately seven times before committing to a purchase. Now isn’t that reason enough to ensure you have strong, consistent, and recognizable branding? Not to mention, you can be part of a platform whose community is constantly putting your items out in front of new audiences organically for you!
So, what can brand awareness and recognition do for you? They say a picture is worth a thousand words, and Pinterest is certainly proof of that. Roughly 90% of Pinterest’s weekly viewers are on the platform to make purchase decisions. 98% of them are trying out the ideas they come across on Pinterest. That means the average user who jumps on to find a new recipe may just need a new set of mixing or serving bowls to get it done. And before you know it, they’re headed to your site to purchase from your store because YOUR pins and brand are what stood out in their minds!
- The Power of Video
A video is a fantastic tool, and every brand can benefit from it. Most B2B and B2C marketers already focus on visual content as a critical component of their strategy, and with good reason. So, what better way to get your products and services in front of more eyes than on an already visually optimized platform? Enter Pinterest Videos. That’s right! Now you can join the video rage to share even more about your products and services using an undeniably successful method. Did you know:
- When given a choice between learning about a service or product through video or text on the same page, 72% of people report choosing to view the video.
- Many will admit to skimming text but will take the time to watch a video.
- In 2017, 54% of consumers voiced they would like to see more videos from brands they currently support.
- Purchases tend to increase over 144% when a product or service has been viewed on video.
By creating a video for Pinterest under one minute in length, you can captivate your viewer, offer a teaser of your product or brand, and drive traffic and sales to your site. Just imagine your products being viewed by millions each month. And the best part is, Pinterest doesn’t require you to be a big-name brand or use their promoted pins. You can do this all organically to try it out and see what works best for you!
While we admit Pinterest does take time, patience, and creativity to reap the most rewards, there are always options for you to consider. At Moose May, we offer Pinterest Management Services dedicated to helping you save time and grow your business as if it were our own. From a brand-new Business Account, to design, strategy, and pinning, we can take care of your needs. Contact us today to find out how we can get your brand the attention you should have!