Setting up your website to provide rich results for users will help your business stand out. Since there are so many uses for a website and even more ways to code and structure it, we love efficient SEO tools that identify ways to make our website stronger. That’s just one reason we love the rich results test.
What are Rich Results?
Rich results highlight key information on your website that helps search engines understand a page’s purpose. This makes it easier for Google bots to crawl and index and provides better search results for users. Tagging specific content on your website helps make the most of these results.
Content to Tag for Rich Results
- Breadcrumb navigation
- Logos and contact information
- Sequential carousels
- Social profile information and search boxes to be displayed in search results
Rich results appear in the coveted “position zero” – at the top of the results page with images and star ratings to engage the user and, if in a carousel design, allow them to swipe through the results and engage quicker. This high click-through rate often boosts rankings for the website.
Why Run a Rich Results Test?
The Rich Results Test is an SEO tool developed by Google that allows you to test the structured data on your page and look for errors. By testing and validating your structured data on a regular basis, you are able to optimize your website and improve ranking potential. Improving your SEO is an ongoing process, and this SEO tool makes the process much more convenient.
Structured data is written for the search engines to understand; rich results are for users to have a better experience with your website. By running a rich results test, you can easily evaluate the effectiveness of your rich snippets. Tagging pages for easier crawling means more relevant search results are returned to users. This results in more click-throughs to your site and decreases your bounce rate.
How Do I Tag Content for Rich Results?
The rich results test reviews URLs to see what rich results your page may contain. The universally recognized method to tag pages for rich results is based on a language called Schema. The SEO tool will highlight errors or suggestions for your structured data after reviewing both mobile and desktop versions. This SEO tool will also let you review your overall rich results rather than having to review page by page.
What to Do with Results of Rich Results Test?
Make the suggested changes! Optimizing your website based on the results of the rich results test is an effective way to boost your ranking and traffic. Along with making the suggested improvements from this convenient SEO tool, there are other things you can do to improve your site rankings.
Improvements for Rich Results Test
- Create content in a format that search engines prefer
- Provide quality, updated content
- Follow current SEO guidelines
- Encourage reviews
- Write in a conversational style
The rich results test is an efficient and convenient way to continually improve your website. If you are overwhelmed by the thought of code and rich data highlighting, consider retaining the services of an SEO expert. You have worked hard to create a website to support your business, so let marketing strategists show you why the rich results test is one of the SEO tools we love!