In the world of eCommerce, potential buyers come in many shapes and sizes. They can be impulse shoppers, instant gratification seekers, or those that fill their carts but may get distracted or second-guess their selections just before hitting that checkout button. But with the incredible email marketing tools we have at our disposal today, there’s a way to send a little nudge their way and capture that sale. If you aren’t already utilizing abandoned cart emails, what have you been waiting for? Need a few good reasons to set yours up today?
- You’re leaving money on the table
- Abandoned cart emails have a high success rate
- Securing another customer = rewards beyond the first sale
So, What IS an Abandoned Cart Email?
An abandoned cart email is a vital part of an email marketing strategy. Think of it as a friendly automated reminder sent out to people who have visited your website, placed items into their shopping cart, yet did not complete the checkout process. It’s a highly effective way to reel your potential customer back in to complete the sale.
Free Money on the Table
An abandoned cart may happen for hundreds of reasons, but attempting to recapture the potential sale is easier than you think. Setting up automated emails can be a simple “set it and forget it” task that reaps the rewards. You can even offer an incentive to entice them back to their cart to complete checkout. One thing’s for sure – it allows you to boost your sales instead of leaving money on the table.
An Impressive Success Rate with Abandoned Cart Emails
Did you know that roughly 75% of online shoppers have the intention of returning later to complete their purchase? With an automated series of emails set up, you can potentially see conversion rates of almost 5%. Your automated email marketing strategy can make or break your chance to re-engage your shopper, especially while they are in the purchasing mindset. In fact, conversion rates are higher the sooner your first email goes out.
More Than a One-Time Sale
When you examine the bigger picture, you can see the significant growth that awaits your business. Think of the additional benefits a well-structured abandoned cart email campaign can provide:
- You’ll capture their contact info for your email lists
- Likely secure a repeat customer
- A happy customer brings rave reviews and word of mouth
Think beyond the first sale and imagine the potential growth your business can experience by dedicating time to your email marketing efforts.
It’s time to start driving shoppers back to their abandoned carts. You wouldn’t let a shopper leave their loaded cart in the aisle and walk out of your brick and mortar, would you? Why not capitalize on the traffic you already have on your site? You know they’re filling up their carts with your products, so let us help you seal the deal! We’d love to hear about your business and work with you to turn those abandoned carts into money in your pocket!