Google Ads is Google’s online advertising platform that allows companies to bid on keywords to show up in search results as advertisements. You can choose to display your ads with Google based on geographical locations, including local, national, or international targeting.

Google Ads can show up in a lot of different places across the web, depending on what type of ad you want to display, who you want seeing your ads, and how you want to target them.

Companies like Kohls and Pottery Barn, for example, pay Google money (in clicks) for their ads to show up in search results, on websites, Google Shopping, and even YouTube with hopes that it will bring customers that convert and buy their products.