Google algorithms like fresh content and tend to prioritize the newest and most relevant content to searchers. Your website’s pages regarding your products and services might not change very often, and neither will your about pages. If your website never changes, Google may think it’s not active, and therefore rank it very low on search engine results pages. So how do you continually put out new content to show Google you’re alive and kicking? Blogging! Creating a regular blog schedule is an excellent way to consistently push out fresh, relevant content that your customers care about, while also boosting your SEO rankings.