Sales by Search
Site Traffic by Search
The SEO Challenge
Company A was completely new, with a new product and a new brand — everything new. Ranking on Google while new isn’t easy, and SEO takes time; SEO is a process, not a goal. They also did not know what keywords they wanted to rank for or why.
The Optimization Solution
Before launching their site through Shopify, Moose May completed competitive keyword research, creating a guide to which keywords would be best for customer personas. Keyword prioritization was based on long-tail keywords.
We implemented these keywords on-page (titles, metas, image alts, content) and worked with Company A to make a strategy for blogs, press releases, and social media for keywords in the future.
Moose May’s SEO strategy drove 18% of all sales in the first 30 days post-launch, and that number steadily increased. Additionally, Company A received 15% of site traffic from search and 82% direct (when not including social traffic, which was driven by ads).
Keyword Research is always the first step! You may think you know what your customers are searching, but let’s be sure. When launching a new brand, you have a long way to go with rankings because you’re starting at no rankings at all. While we saw SEO drive 18% of sales in the first 30 days post-launch, we know that number will increase over time.
Focus on the end goal, be realistic, and have patience as a new brand.
*Company A’s name is not disclosed due to wanting statistics to stay confidential. We know data is valuable, and we respect that with our clients.