Do you know what a SERP is? You’ve heard it thrown around the SEO world, and Google is constantly tweaking the results they show when you input a query. Let’s break down what these results are, as well as what are organic search results, paid search, and enhanced search results that include universal results like knowledge panel, answer boxes, and more.
Do you use Google Chrome? If so, you may have noticed a really important site security change in the search algorithm that began in July 2018. When you look at the URL bar, the beginning of a website always begins with HTTP or HTTPS. What’s the difference, and why does it matter? The “S” in HTTPS stands for secure (here’s a great infographic if you’re a visual learner). If you see a website that begins only with HTTP, then it is not guaranteed to be secure — which turns users away from your site and also hurts SEO.