As a Michigan-based business, you already know about the importance of developing a strong digital marketing plan.
But you have a lot of work just meeting with clients, training employees, and closing deals. You don’t have the time to develop and implement an SEO strategy on your own. You’re ready to hire Detroit marketing agencies to help you.
In this post, we’ll tell you about a few of the most essential aspects that every great SEO company should have.
While of course, the exact services and areas of specialization you’re looking for will depend on your business niche, there are a few hard and fast rules that you should never compromise on.
Read on to learn what they are.
1. A Wide Variety of Services
Especially in today’s world, more components than ever before go into determining a website’s overall SEO score.
Mobile-friendliness, voice search, backlinks, localized keywords…the list of things that you need to make it to the top just seems to keep on growing.
So, when you’re looking for a great SEO company, start by asking about the kinds of services that they have to offer.
For example, if you’re considering working with a Michigan SEO expert, make sure that they know just as much about improving your PPC strategy as they do about beefing up your local listings in Detroit business directories.
You should also ask about their experience with creating both blog and static site content for your brand. This includes how well they’ll be able to come up with a strong linking strategy for that content.
It should also cover how they plan to get the content in front of the right audience, and how they will analyze who is reading it, to continually improve your overall digital marketing plan.
2. Experience within Your Industry
As a business owner, you know that there are already countless other companies in Detroit that work within your industry or serve your specific niche of the market.
It can often seem like your list of competitors is only getting longer every day.
When you want to find a great SEO company, you need to be certain that they have experience within your specific industry. Ask to see case studies and for references.
Do all of the websites they’ve created or worked on look the same? Do you feel as though the content that they’ve created for other businesses similar to your own won’t effectively reach your market?
If so, then it’s certainly a time to move on.
You should also ask to speak with a list of past client references within your industry or niche. Ask them how they got to know their business, how long it took for the company to see results, and how much their ROI and traffic improved as a result.
3. The Right Tools
Detroit marketing agencies — and SEO specialists all across the globe — should possess a thorough and highly targeted knowledge of how to evaluate and analyze the effectiveness of your current website traffic.
But that technical knowledge alone isn’t enough.
The right SEO company will have made an investment in the proper analytic tools, software, and other programs to get to know your traffic on as deep of a level as is possible.
What’s more, they will continually monitor that traffic, your clicks, and everything else you put online for longer than just the life of a campaign or the first day a new post is updated.
They should use the right tools to help to make sure that the strategies they’re taking are actually effective. They should also use these tech tools — whether it’s a keyword planner, an e-newsletter delivery system, AdWords, or even Google Analytics — to continuously tweak and improve everything you do.
4. A Desire to Get to Know Your Business
Last but not least, when you’re on the hunt for a Michigan SEO company, you want to be certain that you’re working with one that will go the extra mile for your brand.
When you meet for an initial consultation, pay close attention to the kinds of questions that they ask in order to get to know your business.
Does the digital marketing strategy that they’ve suggested mesh well with your company’s values, mission statement, and more? Are the recommendations relevant to not just your target market, but also to your current phase of business? Do you feel as though the potential company has a knowledge of current marketing trends that are relevant to your branding strategy?
If not, then you need to work to find an SEO company that will make you a priority — and one that seeks to continually build upon and improve the work that they’ve already done for you.
Ready to Work with a Great SEO Company?
We hope that this post has helped you to better understand a few of the aspects that you just can’t compromise on when you’re looking for a great SEO company.
Especially for companies in Detroit, now is an incredibly crucial time when it comes to connecting with potential buyers, solidifying your brand’s reputation, and above all, ranking as high as possible in the search engine results.
Looking for a Michigan SEO company that can help you to do all of that — and much more?
If so, then we’re ready and waiting to work with you. Spend some time on our website to learn more about the services we have to offer.
When you’re ready to outrank the competition and optimize every part of your website for more targeted traffic, get in touch with us to begin.