Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
Search Experience Optimization, Search Content Strategy, Content Marketing Strategy…these are a few different names, but they all relay the same messaging when it comes to Search Engine Optimization (SEO). It’s simple – create content for the users, NOT for the search engines.
Hotjar is a helpful tool that can provide the online behavior and voice of your users using analytics and feedback tools. Included in Hotjar’s plans are some of the latest and greatest tools so you can physically observe how your website visitors are using your site.
Some of the functionalities of Hotjar include heatmaps, which can tell you where your users are spending the most amount of time on your website and collect feedback by creating polls or surveys; conversion funnel, which can tell you which page your visitors lose attention and leave your website, and more.
Google Analytics – What it is and Why You Should be Using It For Your Business
You may have an awesome website that attracts many visitors, but if you don’t know anything about those visitors, you could be wasting a lot of time, effort, and money targeting the wrong audience.
Knowing information about your visitors like where your users are from, what pages they are visiting and for how long, why and when they leave, is all important to help make informed decisions for targeted marketing campaigns and to optimize the content and architecture of your site.
This is where Google Analytics can be extremely valuable to you as a business owner because it gives you a clear snapshot of your visitors’ activity.
If you ever search for Marketing tools, a wide range will appear. From tracking tools, conversion tools, to reporting tools, there are tools for just about everything in marketing. Someone outside of the industry asked me once, “Why though? Why do you need so many tools?” Tools often specialize in unique skill sets, just like Moose May specializes in helping you rank on Google while other agencies may assist you best in logo design or a website creation. It’s the same for marketing tasks — specialized tools exist to help automate, analyze, and more.
If you are working on SEO yourself, there are a number of tools that may be on your radar. We’re here to highlight the favorites that we recommend for different purposes.
We aren’t specialists in email marketing, however, after years of working in marketing, we’ve picked up a few great tips.
Email marketing is an essential part of customer management for ecommerce. When a customer subscribes to your email list, they enter into a relationship with your brand. This customer-brand relationship is like a lifecycle, so it’s often referred to as lifecycle marketing. “Lifecycle marketing happens when retailers send customers emails that are relevant to what stage they are at in the customer lifecycle (source).” The four main stages of the lifecycle include: acquiring, onboarding, targeting, and retention. In this blog, we’ll share some tips to help you along each stage of the lifecycle.