Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
In our recent blog about why blogging is great for SEO, we laid out the main reasons that businesses should invest in a blog, and the numbers don’t lie — marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts (source). So since you know you should have a blog (and an SEO blog strategy), in this post we’ll explore the basics for getting started.
“Blog” is a scary word for many business owners; time and time again we hear concerns from savvy, talented entrepreneurs who fear their writing abilities aren’t up to par. We’re here to help! Not only can we provide blog-writing services for you, but we will also share the basics of what you need to know in this article. First thing’s first: SEO keywords.