In our recent blog about why blogging is great for SEO, we laid out the main reasons that businesses should invest in a blog, and the numbers don’t lie — marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts (source). So since you know you should have a blog (and an SEO blog strategy), in this post we’ll explore the basics for getting started.
“Blog” is a scary word for many business owners; time and time again we hear concerns from savvy, talented entrepreneurs who fear their writing abilities aren’t up to par. We’re here to help! Not only can we provide blog-writing services for you, but we will also share the basics of what you need to know in this article. First thing’s first: SEO keywords.