US bloggers alone are projected to have a readership of 31.7 million by 2020. If you want a slice of that pie, then you need a top-quality blog about SEO, and you need to rank highly. This article explains how you may write your blog so that it becomes one of the best SEO blogs indexed by Google.
This article also contains SEO tips that will help you rank your SEO blog up the search engine results. Just remember that popularity and a healthy marketing budget will also help you rank up the search engine results. The SEO tips in this article are for long-term search-engine-ranking success.
Cover the Most Recent SEO Issues
When you are researching blogs and looking for ideas for a great post, keep a keen eye open for new SEO developments. As you know, things change so quickly that content about SEO often expires.
With that in mind, you need to keep an eye out for new SEO issues, and make sure to update (not remove) older posts that may be out of date.
SEO Tip – Post Longer and Very Detailed Blog Posts
Google prefers longer-but-concise articles. It is accustomed to people writing large articles full of fluff with the hopes of ranking up the search engine results.
Post longer and very detailed blog posts that are full of useful information. Think of them as small e-books that are so good that people would otherwise pay for them if you were not offering them for free.
Troubleshoot with Real Examples and Instructions On Fixes
Google support is awful. They offer a handful of solutions for each problem with SEO, and many times their solutions fall very far short of what is required. The internet is crying out for real and actionable solutions where proof is also provided for each fix.
Try fixing an SEO problem of your own, and all you will find are articles offering the same ineffective or defunct advice. Many times, the advice is simply made up with the notion that if it sounds like common sense then people will believe it.
If you offer troubleshooting guides for different SEO problems and offer real-actionable solutions with proof of your claims, then you will rule the SEO-blog industry.
SEO Tip – Forget Frequency and Focus on Quality
All analytic data and experience is starting to show that blog-post frequency is no longer a defining SEO factor. Places like YouTube and Facebook may reward frequent posting, but Google’s search engine isn’t.
Google is looking for top quality blog posts that keep people’s attention and keep them coming back. If you are getting return visitors who are looking for your posts, then Google will rank you up the search engine results.
Don’t forget that even image-heavy posts like this one are desirable, provided they offer real and genuine help that people want. Even using just one image per blog can improve views (lower bounce rates) by more than 94%.
There is no lower limit on the number of words that a blog has to use, just so long as the posts are not short because they add no value.
It is possible to add plenty of value with fewer than 100 words, provided the content adds all that is required. In that sense, you should avoid over-stuffing information on topics that simply do not need it. For example, a technology-related SEO fix may require many images, but just a few lines of text.
Always Show Proof of Your Findings
Stand apart from your competition by offering proof of the things you claim. Show the experiments you have run, show people your analytic data, and show them what happens if people take the opposite route to your examples.
This seems like a lot of work, but that is why you will stand apart. Few other SEO blogs are willing to set up and maintain ten or twenty other websites just so they may run SEO tests on them.
If you are ready to commit in such a big way, then you will gain the type of information and proof that your viewers will really appreciate.
SEO Tip – The Best SEO Blogs Deal with Recurring Issues
As mentioned earlier, Google support sucks! You cannot contact them, and their tools and troubleshooters always leave something to be desired. The heroes in the blogging community are the ones who test, test and test again until they find a definitive answer to the issues other bloggers have.
For example, a common issue is that a blog has no security issues or maintenance issues as seen in the Google search console, and has no warnings listed on Google Analytics, and yet the website is repeatedly ignored by Google.
Many sub-par blogs will offer obvious advice on this recurring issue, but top quality SEO blogs offer a veritable textbook over possible problems and possible solutions.
Structure Your Blog in Your Own Unique Way
Your blog structure needs to enable people to search out answers to their problems very easily, and even your oldest posts need to be accessible for direct visitors.
People who are navigating from Google will probably land on their required page, but those who land on your home page will need to find the correct article for them within three clicks (aka the “3-click rule).
Do not look for first blog post examples. If you look for a first blog post example online, you will find short and useless articles written by people who have more marketing money than you.
Structure your blog posts so that they are very long and very detailed, and make sure you add “Jump To” links on your pages so that people can skip down to the specific answers they need.
Do Not Neglect Your Commenters
The very best SEO blogs have very active comment sections. Make sure they are optimized so that people can add comments without having to sign up. Ensure that people’s links are automatically converted to no-follow links.
Also, help make sure the comments are clearly separated and spaced based on which conversation is going on. Allow them to be grouped together and allow the most popular comments to be pinned to the top of the comment section.
Most people have around the same level of intellect, which means you are going to harvest grains of brilliance from your comment sections to the point where some people will spend more time on your page reading your comments than they will be reading your content, (which is never a bad thing).
Rounding Up – Blog Quality is Only Half the Battle
Telling you to concentrate on the quality of your blog is moot if nobody ever sees it. Plus, it is demoralizing when you spend weeks creating the best SEO blogs and after a week you only have 11 views. Do great things and then promote your blog, including but not limited to using marketing companies and affiliate advertising.
Are you hungry for more tips, help and informative articles on how blogging can help your business? Read more of our blog.