SEO vs. PPC
How much do you know about the difference between SEO and PPC? Let’s break down a few key differences that will help you improve how you focus on advertising to your customers in the digital age.
Organic vs Paid Search: What’s the Difference?
After years of dominance, Google is losing its grip on the search market. Apps, online tools, and even other search engines are slowly starting to erode Google’s market share, but what does this mean for organic and paid searches?
Are SEO and SEM the Same Thing?
The difference between Search Engine Optimization (SEO)and Search Engine Marketing (SEM) can be a confusing concept. Is there really a difference between them?
Often we hear both terms used interchangeably, which makes this predicament worse. Knowing the difference between SEM and SEO is important to help you decide which is best for your business.
Types of Google Ads
Google Ads is Google’s online advertising platform that allows companies to bid on keywords to show up in search results as advertisements. You can choose to display your ads with Google based on geographical locations, including local, national, or international targeting.
Google Ads can show up in a lot of different places across the web, depending on what type of ad you want to display, who you want seeing your ads, and how you want to target them.
Companies like Kohls and Pottery Barn, for example, pay Google money (in clicks) for their ads to show up in search results, on websites, Google Shopping, and even YouTube with hopes that it will bring customers that convert and buy their products.
What is the Difference Between Organic Search & Paid Search
This is one of the most commonly asked questions marketers often get. The short answer is, it is a little more complicated than just giving the stark definitions of the two.
According to Net Marketshare, the majority of people worldwide use Google as their traffic source (around 73%). There are two ways to search on Google, which are known as search engine optimization (SEO or Organic Search) and search engine marking (SEM or Paid Search). For more in-depth information about these two, you can visit the following:
SEO: The Beginner’s Guide to SEO
SEM: A Beginner’s Guide to Paid Search
Now that you’ve gotten an in-depth understanding of the two, let’s look at the differences at a high level.