The difference between Search Engine Optimization (SEO)and Search Engine Marketing (SEM) can be a confusing concept. Is there really a difference between them?
Google Ads is Google’s online advertising platform that allows companies to bid on keywords to show up in search results as advertisements. You can choose to display your ads with Google based on geographical locations, including local, national, or international targeting.
Google Ads can show up in a lot of different places across the web, depending on what type of ad you want to display, who you want seeing your ads, and how you want to target them.
Companies like Kohls and Pottery Barn, for example, pay Google money (in clicks) for their ads to show up in search results, on websites, Google Shopping, and even YouTube with hopes that it will bring customers that convert and buy their products.
This is one of the most commonly asked questions marketers often get. The short answer is, it is a little more complicated than just giving the stark definitions of the two.
According to Net Marketshare, the majority of people worldwide use Google as their traffic source (around 73%). There are two ways to search on Google, which are known as search engine optimization (SEO or Organic Search) and search engine marking (SEM or Paid Search). For more in-depth information about these two, you can visit the following:
Now that you’ve gotten an in-depth understanding of the two, let’s look at the differences at a high level.