Understanding SEO rankings can feel like you’re learning another language. SERPs, keyword optimization, titles, metas, snippets, queries – the list goes on. If you’re just starting to learn about SEO, domain authority is a topic you may not have heard of yet, but it’s one that has a huge impact on understanding your website’s search engine rankings.
In the digital world, your first impression is often a written one. It’s not uncommon to find yourself making introductions via email and conducting most of your business over the internet instead of face-to-face or on the phone. That makes it more important than ever to put a professional foot forward with accurate grammar and spelling in your communications. If language arts wasn’t your strong suit in high school, fear not – Grammarly is here to save the day!
Email marketing is an excellent tool for growing your business and generating sales. It’s also extremely competitive, with customer inboxes overflowing with newsletters, sales, and abandoned cart emails. So how can your business stand out from the crowd(ed inbox)? Relevant messaging and eye-catching emails are a great place to start – luckily, Klaviyo can help with both.
When you’re browsing the internet, it can be pretty frustrating to enter a URL or click on a link, only to land on a 404 error page. A 404 Page Not Found error occurs when the browser can connect to a web server, but the content it’s looking for is not available. There are a few reasons this can occur and some simple fixes:
When it comes to generating online sales for eCommerce businesses, email marketing is one of the most important tools in your toolkit. However, it can be overwhelming to decide where to start. Should you hire a marketing company to handle your email communication? What email platform is best for your business needs? If you’re new to email marketing but understand why it is critical for your business’s success, we recommend using Mailchimp.
Managing projects is an essential part of any business team, and digital marketing is no exception. There are many moving pieces to keep track of on any given project. We love recommending our favorite tools to our clients!
Without a system that transparently shows all progress, time tracking, and deadlines, your team may not be as efficient as it should be, and important details may fall through the cracks.
Everyone knows that being at the top of a search engine page is necessary to drive business to your website. However, it can be tricky to know where you stand against competitors without searching for every possible keyword that your site ranks for. That’s where domain authority comes in. Domain authority is a ranking designed to score how knowledgeable your site is about a topic, and by extension, how well it will rank on a search engine. Domain authority scores are between one and 100 — the higher your website’s score, the greater its ability to rank.
One of our greatest passions is helping different clients increase their on-page SEO. When Uniek Living challenged us with that task, we couldn’t have been more thrilled! We strive for a diverse client portfolio, and Uniek Living seamlessly fits into that mold.
When it comes to offering unique keepsakes and gifts, we happen to know of an island treasure that now offers their spirit of aloha online. Capturing the essence of Hawaii is precisely what Whaler’s Locker does best, and we are delighted to partner with them to enhance their SEO and blogging needs.