Have you ever been really excited to see an article or blog post only to find that it is no longer available after clicking on it? An experience like that typically causes a lot of frustration and angst for the user, which can cause them to leave your website. What should have happened when the user clicked on a no longer available URL? A 301 redirect to a similar page or article would have met the user’s needs and kept them engaged. Having the correct redirects put in place can not only be helpful to prevent a confusing user experience, but it also helps search engines too. Many website owners get confused when it comes to redirects, and rightly so. Having the wrong redirect in place confuses both users and search engines, and could possibly put your website in jeopardy of being blacklisted from Google. Nobody wants that, so stay tuned as we explain more.
It’s no secret that Google dominates SEO conversations. You don’t Bing anything, you Google it. With Google as the forefront of search engines, it begs the question, is Bing still relevant?
The short answer is that, yes, Bing is still relevant. If Google and Bing were competing in the Olympics, Google would win the Gold every time. Bing, while not the powerhouse that Google is, would still qualify for a silver medal.
The dreaded A-word, Analytics, can be a scary word to many web marketers and business owners alike. Not knowing the best way to read, understand, and apply data can cause you to lose out. If you feel like you fit into this category, don’t run away, listen up!
90% of all data in the world was created in the last two years, and over 2.5 quintillion bytes of data is created each day. We live in a world full of data, and it is not going away anytime soon. In fact, it is growing at astonishing rates and has already reshaped the way we operate. Try to imagine a day without Yelp reviews, Instagram posts, or Amazon shopping. Data has quickly become embedded into every facet of our daily lives.
Have you thought about utilizing the millions of marketing tools that are currently out there? From tracking tools, SEO tools, and analytic reporting, there is a tool for just about every marketing area. With tools for essentially every marketing specialty, it can seem overwhelming when trying to decide which one will help your business the best.
SEO tools can be extremely helpful and can help automate, analyze, and help find new opportunities, saving you valuable time. We’re here to highlight the favorites that we recommend for a variety of specialties.
Want some hard evidence as to why you should blog? We rounded up some important statistics from Impact’s list, “Blogging Statistics to Help Shape Your Strategy in 2018”, to help show you why — because sometimes you just need to see numbers to get inspired. Note that they also listed their sources, so if you want to dive into the data more — feel free to leverage those links!
Blogging is a must for businesses because of the many benefits it offers. When you establish a regular blog, you increase credibility and build trust with your customers. You also get a unique angle to carve your niche, establish thought leadership, and engage your audience by sharing content that people who are interested in your brand will want to read. Additionally, you can repurpose blog content for social media posts, which anyone who’s worked in social media can tell you — it’s sometimes hard to find content to post (but not when you have frequent blog posts!). But perhaps the greatest reason to have a blog strategy for your business is that of the amazing boost in SEO that it can give you. Here’s why:
Search Experience Optimization, Search Content Strategy, Content Marketing Strategy…these are a few different names, but they all relay the same messaging when it comes to Search Engine Optimization (SEO). It’s simple – create content for the users, NOT for the search engines.
Hotjar is a helpful tool that can provide the online behavior and voice of your users using analytics and feedback tools. Included in Hotjar’s plans are some of the latest and greatest tools so you can physically observe how your website visitors are using your site.
Some of the functionalities of Hotjar include heatmaps, which can tell you where your users are spending the most amount of time on your website and collect feedback by creating polls or surveys; conversion funnel, which can tell you which page your visitors lose attention and leave your website, and more.